171 campaigns have been shortlisted in The WARC Awards for Effectiveness 2024, in association with LIONS, across 35 markets and 12 categories. They were judged by over 120 senior marketing leaders and industry experts spanning five regions.
Asia-Pacific leads with the most shortlisted entries (64), followed by North America (46), Europe (38), Middle East and Africa (15) and Latin America (8).
The awards were restructured for 2024, building on the legacy of WARC’s previous shows to honour the best marketing campaigns from across the globe that deliver strategic brilliance and effective impact to drive commercial success.
Asia-Pacific leads with the most shortlisted entries (64), followed by North America (46), Europe (38), Middle East and Africa (15) and Latin America (8).
Strategic Thinking, a new category launched this year, has the most shortlisted campaigns (31), followed by Instant Impact (26), Long-term Growth (19), Cultural Impact (17), Brand Purpose (16), Partnerships & Sponsorships (15), Customer Experience (13), Channel Pioneer (9), Business-to-Business (8), Channel Integration (6), Use of Data (6), and Path-to-Purchase (5).
John Bizzell, Awards Lead, WARC, stated, “Guided by the universal frameworks of the Creative Effectiveness and B2B Effectiveness Ladders, our brilliant regional juries have brought their expertise to the table and judged diligently and with rigour to select the shortlists. Winning a WARC award isn’t easy, so all shortlisted entrants should be hugely proud of their work getting to this stage.”
View all the shortlisted work here: Asia-Pacific, Europe, Latin America, Middle East & Africa, North America.
The winners of the Bronze, Silver and Gold awards across all five regions will be revealed on May 22.
All Gold winners will automatically progress to compete at a Global level where a super-jury made up of all the regional jury chairs will award the WARC Grands Prix. The Grands Prix will be revealed on June 13 via the Effectiveness Show part one. The Effectiveness Show part two will include interviews and insights from the Grand Prix winners.
The WARC Awards 2025 will open for entries on September 3. The first deadline will be October 16, the second on November 13 and the third and final deadline will be December 11.
