Comparison service, iSelect, has a new creative brand platform, Save More, by Howatson+Company, and a new collection of TVCs that take DIY comparison to comical extremes to underline iSelect’s mission to make Australians’ lives easier by saving them time, effort and money on their household bills.
The campaign’s commercials, directed by Benji Weinstein, focus on the consequences of spending too much time trying to research and compare utilities, insurance, and household bills without the help of iSelect.
Lucy Rayment, Executive — Brand and Customer at iSelect, stated, “While it’s true that some Aussies do enjoy comparing every provider all by themselves, most find it complicated and time-consuming and would rather be doing other things they really love.
Howatson+Company’s executive creative directors, Richard Shaw and Jeremy Hogg, added, “There’s a clear ambition, from both a business and advertising point of view, to move the brand forward. The launch of this platform complements this ambition perfectly, showcasing iSelect’s mission to help all Australians save time, effort and money.”
The campaign launched on May 12 and covers TV, cinema, BVOD, online video, and OOH, with support across digital and owned placements.
It’s the first major work by Howatson+Company for iSelect after their appointment as creative agency in December.
Credits
Client: iSelect
Executive – Brand and Customer: Lucy Rayment
Snr Brand & Campaign Manager: Laura Taunt
Brand Manager: Jessie Petterd
Agency: Howatson+Company
Founder & CEO: Chris Howatson
Managing Director: Andrew Drougas
Executive Creative Directors: Richard Shaw & Jeremy Hogg
Senior Copywriter: Katy Hulton
Senior Art Director: Elly Pipiciello
Senior Producer: Caitlin Perz
Group Strategy Director: Clinton Duncan
Senior Business Director: Angela Lethbridge
Business Director: Maddy Phillips
Head of Craft: Ellena Mills
Design Director: Reece Lawson
Studio Lead + Retoucher: Simon Merrifield
Finished Artist: Patrick Rivera
Production Company: Finch
Director: Benji Weinstein
Managing Director: Corey Esse
Executive Producer: Nick Simkins
Producer: Catherine Anderson
DoP: Jeremy Rouse
Editor: Jack Hutchings
Casting: Peta Einberg Casting
Post Production: The Editors
