Air New Zealand’s campaign is a fantasy. A wonderful fantasy about the world seen through the eyes of a child as her father narrates a bedtime story about it. The campaign, Your extraordinary adventure awaits, by Bastion Shine aims to encourage Kiwis to broaden their travel horizons as winter approaches in the southern hemisphere.
Air New Zealand general manager brand and marketing, Jane Anthony, explained, “The new brand direction embodies the spirit of adventure, curiosity, and the limitless possibilities that travel brings. It is a celebration of the unique Kiwi mindset that embraces the idea that, no matter where you start, you can go on an incredible adventure.”
“Your extraordinary adventure awaits serves as both an invitation and a declaration – an invitation for New Zealanders to embark on transformative journeys and a declaration of the airline’s unwavering commitment to enabling adventure. The campaign is more than a visual spectacle; it represents a cultural shift for Air New Zealand. After focussing on rebuilding the airline following a challenging travel period, we are signalling a shift back to facilitating the sense of wonder and excitement that travel brings.”
The full campaign covers TV, digital media, out of home and social.
Credits:
Client: Air New Zealand
GM, Brand & Marketing: Jane Anthony
Brand Lead, Brand & Marketing: Jen Macindoe
Chapter Lead, Brand and Marketing: Ashley Aitken
Senior Brand Specialist, Brand & Marketing: Holly Rogers
Chapter Lead Content Marketing, Brand & Marketing: Saini Tuitupou
Content Delivery Manager, Brand & Marketing: Casey King
Chapter Lead Social Media, Brand & Marketing: Maria Jackson
Global Brand & Social Media Specialist, Brand & Marketing: Raman Mahi
Agency: Bastion Shine New Zealand
Executive Creative Director: Dom Antelme
Creative Directors Ben Barnes & Matt Webster
Executive Producer: Pip Mayne
Creative Services Director: Mel Tombs
Managing Director Bastion Creative: Toby Sellers
Business Director: Kristina Lindsay
Chief Strategy Officer: Andy McLeish
Head of Strategy: Ryan Jordan
Production Company: The Sweet Shop
Director” Mark Albiston
Executive Producers: Ben Dailey & Kate Roydhouse
Producer: Andy Mauger
Casting: Catch Casting
DOP: James L. Brown
Editor: Liam Bachler @ Tenthree Editing
Colourist: Alana Cotton @ Images and Sound
CGI / 3D: Mark Williams @ Danger FX
Online: Stu Bedford @ The Machine Room
End Graphic: Richard Borg
Service Company Bulgaria: Film Maker
Executive Producer: Christopher (Fori) Bojilov
Service Company Kuala Lumpur: Take Two Productions
Executive Producer: Hong Kiat Goh
Elvis Presley Clearances: Marcus Brooke-Smith @ Level Two
Stills: Match Photography
Photographer: Fraser Clements
Producer & Agent: Gerardine Turney
Retouching: Cameron Jones
Music: Beat Worms
Composer: Cam Ballantyne
Sound Design: Native Audio
Sound Designer: Greg Junovich
Producer: Ariana Mirus
