Special has won the Cricket Australia business for the upcoming marquee Men & Women’s International Series following a competitive pitch.
The agency’s job will be to create a unifying idea for the international series that not only drums up excitement but enhances its role as a must-attend event during the summer.
Cricket Australia Head of Brand & Marketing Teresa Basile, stated, “We are very excited to be working with Special on our creative campaign for the upcoming international summer of cricket. It’s going to be a big summer with India, England, Pakistan, and New Zealand all touring this season and we can’t wait to see the campaign come to life in the lead up and during these series.”
Bec Stambanis, partner at Special, added, “International cricket is the heartbeat of summer in this country and there is nothing quite like the anticipation of two great nations coming together to battle it out. We could not be more excited to partner with Cricket Australia on this next chapter and we are inspired by the ambition and passion of the CA team.”
Cricket has a huge fan following in Australia and has been a summer tradition for decades. The men’s series begins with Pakistan at the crease against Australia in three One Day Internationals and three T20Is. The highly anticipated Border-Gavaskar Trophy series against India follows with the NRMA Insurance West Test from 22 to 26 November at Perth Stadium. This will be followed by the Day-Night Test (6-10 December) at Adelaide Oval; the Brisbane Test (14-18 December) at The Gabba; the Boxing Day Test (26-30 December) at the MCG, and the Pink Test (3-7 January 2025) at Sydney Cricket Ground.
The women’s series starts with a CommBank T20I series against New Zealand and a One Day International series against India. All eyes then move to The Ashes against England. The multiformat series includes three One Day Internationals, three T20s and the Day-Night Test at the MCG, Melbourne from January 30 – February 2.
The formal appointment of Special by Cricket Australia commenced on May 1.
