These days, the “amusement” in amusement parks is a misnomer. The attraction is the thrill of fear. Swedish agency, Welcome, has turned this into an innovative campaign for Liseberg amusement …
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Blog Archives
Sid Lee & IGA: Mr. Beaver’s Christmas story reminds people how good it feels to share
November 3, 2023
It’s not often that a campaign continues to engage audiences for years. Sid Lee’s Mr. Beaver’s Yule Log is making its sixth appearance in Canada’s Christmas line-up for grocery chain, …
Saatchi & Saatchi Ukraine: The honey that never should have existed
November 3, 2023
Minefields Honey is a product made by bees on the Ukrainian minefields. It is a product that never should have existed, just like the minefields that now dot the Ukrainian …
Hero: Bakers Delight takes on fake fresh
November 3, 2023
Supermarkets have muscled in on Baker Delight’s territory and HERO agency is helping the fresh baked goods chain to fight back. The campaign, We’re a bakery not a fakery, continues the …
New York Festivals has released its 2023 AME Agency Report ranking agencies for cutting-edge and effective creative work and Brand Report for the brands behind the Leo Burnett Middle East, a …
Special Australia & Bonds: Swinburne makes it three in a row Capstone Challenge wins
November 3, 2023
Swinburne University of Technology in Melbourne’s team, Thrift Media, has won the 2023 Advertising Capstone Challenge. The winning students are Sean French, Shannon Kruss, Ruby Neal, and Lucy Wallbridge-Hall. It …
Marks & Spencer Food: Ryan Reynolds & Rob McElhenney join Dawn French in a six episode Christmas epic
November 3, 2023
Dawn French returns for the third time as Fairy in Marks & Spencer Food’s Christmas campaign, this time sharing the spotlight with Ryan Reynolds and Rob McElhenney. The two Hollywood …
jotabequ GREY: Sponsor a jaguar camera. Be known for any scientific discovery it makes
November 3, 2023
There are many hands out hoping for donations. Tico’s Wild Studio is one of them. It needs money to conserve Costa Rica’s jaguars. Half of the population has been lost. jotabequ …
Think about your first kiss. Did you just cringe? First kisses are not always perfect. Not even close. Even eos, the smoothest lip balm in the game, couldn't help the …
Thinkerbell & Lifeline: Suicide as a crime? Time to stop that
November 2, 2023
Twenty-five countries around the world still view suicide as a crime. Not only is it an ineffective deterrent against suicide, it creates unnecessary legal frameworks that perpetuate stigma, deters help-seeking …
D&AD 2024: New categories, jury presidents and Festival address
November 2, 2023
D&D Awards 2024 is open for entries with new categories dedicated to health & wellbeing, pharma, luxury and sustained impact. D&AD judging, festival and ceremony will also have a new …
The Monkeys co-founder, Scott Nowell, departs
November 2, 2023
Scott Nowell, co-founder of The Monkeys and group chief creative officer of Accenture Song ANZ, is leaving the business that he co-founded in 2006 with Mark Green and Justin Drape. “It’s …