New York Festivals has released its 2023 AME Agency Report ranking agencies for cutting-edge and effective creative work and Brand Report for the brands behind the
Leo Burnett Middle East, a Publicis Groupe agency has gained the #1 spot with a collection of outcome-focused campaigns that received top honours in this year’s AME Awards. Those campaigns included Gold-winning campaign, Self Check Out for client K-Lynn, a unique channel on K-Lynn’s e-commerce site that engaged Arab women during captive moments, prompting effective breast self-checks…
…and Gold-winning Homecoming for Home Centre, that championed adoption, confronted cultural taboos, and became the pioneering initiative addressing orphaned children in the Middle East, resulting in their placement into homes.
In total, the Publicis Groupe agency earned 2 AME Gold Tower Awards, 6 Silver, 10 Bronze, and 4 Finalist Awards.
Bassel Kakish, chief executive officer of Publicis Groupe Middle East & Turkey, stated, “Awards shows like the AMEs are important as they continually raise our standards as an industry. They encourage agencies and brands to improve the effectiveness of campaigns and ultimately deliver better value for the end consumer. Having been most awarded at the recent AMEs, and now being ranked #1 globally validates that we’re leading the curve in both creativity and effectiveness. And this is only possible when you have exceptional talents to make this happen. Knowing that their work for our clients is being recognised on the global stage, helping us to reach #1 is a great motivator that challenges them to push the boundaries a step further each time.”
Tahaab Rais, chief strategy officer of Publicis Groupe Middle East & Turkey, added, “The best agencies win at both creative and effectiveness award shows. The AME Awards by New York Festivals have, for many years, been respected as a premium competition for creative and marketing effectiveness globally. It is not easy to win awards there. And seeing us rank #1 globally and our work win the most globally across a range of brands from our region, following the success at other shows for those same brands, is a testament to the fact that we are making work that does work for our brand partners.”
Vector B McCann achieved the #2 ranking, with its campaign, The Greatest Guide to Jochos & Burgers, for Bimbo. Other agencies ranking in the top tier of the report include BBDO China, Saatchi & Saatchi Middle East, Leo Burnett Manila, and McCann Canada.
View all the agencies in the 2023 AME Report here.
The 2023 AME Brand Report acknowledges global brands that have harnessed ground-breaking technology, spotlighted diversity, and inclusion, collaborated with influencers, championed local businesses, embraced social marketing, forged unique partnerships, tackled environmental challenges head-on, and innovated ways to support communities.
Mexican multinational food company, Bimbo, earned the #1 ranking with its multi-award-winning campaign, The Greatest Guide to Jochos & Burgers created by Vector B McCann / Performance Art. This campaign demonstrated both multi-segment chain-value marketing and exceptional consumer engagement while using the world’s first fully generative search and signage system designed to put 8,402 of Mexico’s most creative hamburger and hotdog stands on foodies’ map.
“This is the kind of project where the beautiful relationship the Bimbo brand has with the Mexican community flourishes and creates value for everyone involved. At the crossroads between traditional urban culture and technology, vendors can let themselves be known, people can find the most creative and unthinkable recipes and Bimbo bonds with them, moving one step further to its purpose of nourishing a better world. We are very grateful that they let us be part of it,” stated Juan Luis Arteaga. managing director, Vector B.
View the brands that earned a spot on the AME Report here.
View the 2023 AME Awards winner’s showcase here.
