People have worn animals for their softness for eons. In the mad world that Mischief has created for eos that is being reversed. A fox wears a human slung over …
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Who's doing what in the world of commercial creativity.
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Blog Archives
Forsman & Bodenfors & Craft: Everything you need to know for the Göteborgsvarvet marathon
May 11, 2023
This weekend, the world's largest half-marathon, Göteborgsvarvet, takes place. Leading up to the race, there are countless of different guides, tips and strategies circulating on how to manage the 21 kilometres …
Ernest: What hasn’t happened yet
May 11, 2023
Agencies love to talk themselves up with their lofty missions and “unique” ways of doing things. Newish creative agency, Ernest, has a whole new way of talking about itself. Honestly. It’s …
Sigh...slimming product advertising. The “I lost XXkgs. and you can too” formula. Well, Mother has broken all the rules. Its radical new campaign for Slimfast UK is an upbeat music …
Proximity Barcelona: Škoda turns “bicycle face” from a negative into a positive for women in sport
May 11, 2023
When the bike appeared in the 19th century and began to become popular among women, it was a revolution. Suddenly, women could go further than their own neighbourhood. They could do …
According to the stereotype, women are terrible drivers. The putdown, drive like a woman, is embedded in culture throughout the world. In a witty film by Bacon director, Andreas Riiser, …
Leo Burnett: Are your friends McNuggetWorthy?
May 11, 2023
Friends are invaluable but are they worth giving up some McNuggets? #McNuggetWorthy is a campaign by Leo Burnett aimed at the true McNugget fans with a focus on Gen Z …
London International Awards has announced the jury presidents and jurors for Creativity In PR, Design and Package Design. Barbara Levy, LIA President, commented, “LIA is a show that was created for …
The world’s cheekiest D2C toilet paper brand, Who Gives A Crap, has created the world’s cheekiest toilet paper commercial with 72andSunny. The company’s first global brand campaign Uncrap the World, …
Australian wine label, St Hubert’s The Stag, has partnered with environmental restoration company, AirSeed. The partnership will allow St Hubert’s The Stag to plant 100,000 seed pods via AirSeed’s advanced …
Pelé becomes a dictionary word
May 10, 2023
Pelé is now the dictionary word that means That or one who is out of the ordinary, following a campaign, Pele in the dictionary, by Sportv and Pelé Foundation involving than …
Saatchi & Saatchi Australia has produced it first campaign for Chemists' Own, Australia's leading private label over-the-counter medication brand, after winning the account in a competitive pitch. The campaign, There's a …