While competitors are launching massive media campaigns ahead of the World Cup, PUMA made itself stand out by taking it to the streets. WIGZ, the creative studio connecting brands to culture across fashion, sports, music, …
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Blog Archives
Thinkerbell & Inclusively Made develop an AI tool that blocks disability bias in AI generated creative & production
May 28, 2026
Historically, inclusivity in production has been treated as an afterthought, or a compliance checklist at the end of a project. Inclusivelymade.ai is designed to fundamentally shift that habit. Thinkerbell, and Inclusivelymade have launched the AI …
One Method: FanDuel supports Canada’s dual-team fans
May 28, 2026
Online betting is ramping up worldwide for a massive summer of international football. FanDuel Canada and Toronto creative studio, OneMethod, are not following the expected. Their campaign is a collection of scarves, built around a distinctly Canadian …
Carl’s a mess became a meme, a viral sensation and even a Loverboy merch collection after TV personality, Kyle Cooke, used it in a TikTok interview to describe the tension playing out on the reality …
Emma Robbins joins Droga5 ANZ as ECD
May 28, 2026
Droga5 ANZ, part of Accenture Song, has appointed Emma Robbins as executive creative director in Melbourne, starting July 2026.She joins Droga5 ANZ from M&C Saatchi, bringing a track record of award-winning work, with recognition at …
Howatson+Company wins SharkNinja ANZ
May 28, 2026
SharkNinja Pty Ltd, the Australian and New Zealand subsidiary of the American product design and technology company, SharkNinja, that specialises in small household appliances and cleaning solutions, has appointed Howatson+Company as creative agency of record. Since transitioning …
Gen Z workers in China are struggling with burnout and anxiety, making the idea of quitting, switching careers, or starting over highly relatable. Fred & Farid China has “read the room”, picking up on the …
Lewis: The feel-good of unlikely partnerships creates both Martens Belite beer and its campaign
May 27, 2026
One of the oldest Belgian brewers, 268-year-old Martens United Dutch Brewery, formed a partnership with an Alabama distributor through sheer happenstance and kismet. That led to a wholly new beer Martens Belite, that's rolling out in …
With the launch of the Kia PV5, its new electric van for logistics and commercial use, Kia could have followed the category playbook for B2B advertising. Show success. Show scale. Show businesses that already made …
Holiday Films has signed director, Lucrecia, for Canadian representation, adding a filmmaker known for her striking visual worlds, emotionally grounded characters and instinct-led approach to storytelling.Originally from Buenos Aires, Lucrecia studied photography in London, where she developed …
Michele Bona, Chiara Biondi & Michael De Piano turn barbers into melanoma spotters for Melanoma Focus
May 27, 2026
Skin cancer in the UK? The UK may not be known for sunshine, but it is known for fair skin. Every year, more than 19,000 new cases of melanoma skin cancer are diagnosed in the …
Free.studio, the Australian independent creative partnership founded by ex-adam&eveDDB managing partner and global cummins&partners CEO, Michael McConville, has opened an office in Farringdon, London, with eight founding members from a range of leading UK creative …