ING, the main sponsor of the Dutch Football Association and the Dutch national team, ‘Oranje’ (Orange), is using its position to combat online hate - a distinctive and inspiring sponsorship idea. The campaign, developed with …
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Blog Archives
Leith: Tennent’s captures the emotion of a country returning to football’s biggest stage after 28 years
May 27, 2026
A Glasgow pub. The hum before the roar. Rory McCann begins to speak, and the room around him rolls back through the years, lifting from 1998 to today in one rising sweep of memory, heartbreak …
Financial health company, Serasa, calls in a 24-year debt from Brazil’s national football team
May 27, 2026
Brazilian debt settlement & financial services company, Serasa, is calling on the country’s national team players to repay an emotional debt - the country’s 24-year wait for a Brazilian national team title. The campaign, created …
VCCP & Primark turn the thrill of getting away with high style at low prices into a heist mini-movie
May 27, 2026
A price campaign with a difference. A fashion campaign with a difference. VCCP has borrowed from the adrenaline rush of heist movies to make Primark the place where you can get away with high style …
Gigil & director, Kiran Koshy: A play on “tambling” champions mums & GRAB Mart delivery
May 27, 2026
Gigil and director, Kiran Koshy, tap into the frustration of every mum – the family’s late-night needs. The son has just let mum know he needs chart paper for school tomorrow; the daughter wants medicine …
The Stable’s Chats: What it took to reach the top
May 26, 2026
...and what it takes to be there. Junior creative to ECD, CCO or creative partner isn’t everyone’s destiny. Some burn out long before the reach the top layers. Some get stuck on the middle rungs. …
Wolf BKK & Factory01: IngOn Herbal Soap’s humour owns Thailand’s almost-gone soap ritual
May 26, 2026
A unique feature of Thai culture, universal human truths and an absurdly funny metaphor blend together to imprint IngOn Herbal Soap in Thai life. The campaign by Wolf BKK and Factory01 avoids the usual soap product …
It’s harder than ever for emerging Australian artists to break through. A rebrand and campaign by R/GA for artist-led Australian music company and record label, One Day, backed by EMI/Universal Music Australia, intends to give …
Toyota Hilux gives parents a children’s book series
May 26, 2026
Really distinctive campaigns for car brands are rare. This is most certainly one. Toyota Australia has produced a six-part book series with media agency, Spark Foundry; content agency, Medium Rare; and media partner, News Corp. …
Erich & Kallman & The Shop: Streaking Steve rages against BuzzBallz for stealing his spotlight
May 26, 2026
BuzzBallz are pre-mixed cocktails by parent, Sazerac, in a ball-shaped can. If the product doesn’t suggest the target market, the product name does. Erich & Kallman and Sazerac’s in-house agency, The Shop, have packaged up all …
El Águila beer is unfiltered. To enjoy the beer fully, people need to turn the bottle upside down before drinking it to redistribute its contents. Ogilvy Spain has turned that into a campaign, making the …
The 2026 ONE Asia Creative Awards, applauding the best work from APAC, is now open for entries. Founded in 2021 by The One Club for Creativity, ONE Asia has quickly become one of the most respected creative awards in …