Avocados from Mexico is returning to the Super Bowl and it is making sure that it gets the biggest bang for its bucks by enveloping its ad in a huge digital campaign with an e-commerce component, through a partnership with ecommerce acceleration platform, MikMak.

The campaign begins with the brand’s House of Goodness, where people can take a virtual tour of an avocado-themed home hosted by New Orleans star quarterback and football legend, Drew Brees. In the virtual home people can take a selfie with Drew Brees, watch the brand’s Big Game TV spot, discover new guacamole recipes, and purchase avocados directly at the many shoppable touchpoints across the experience. The weeks around the Super Bowl are the biggest avocado selling season in the US. House of Goodness visitors can also enter a sweepstakes for a chance to win their very own House of Goodness with a US$100,000 Smart Home Makeover.

The partnership with MikMak will make every single digital and social ad shoppable, giving avocado buyers the power to purchase wherever they interact with the brand’s Big Game campaign. Its strategic partnership with LiveRamp will enable Avocados From America to understand its online shoppers better and acquire, analyse and enrich its first-party data with a 360 view of the most valuable shoppers, a Super Bowl first.

A physical House of Goodness will also be available to people in New York. The pop-up Store of Goodness will be open February 8-13 in Funny Pretty Nice at 64 MacDougal Street in SoHo, and it will debut the AFM Avocado Glow apparel collection inspired by the brand’s new colour, yellow-green.