New Zealand’s AXIS Awards by the Commercial Communications Council has just announced its winners for 2024.
3 Grands Prix, 34 Gold medals, 76 Silver medals and 102 Bronze medals were awarded.
Agency of the Year was won by DDB Group Aotearoa, that also won the 1st Grand Prix for Team Heroine’s Correct the Internet, plus three Golds and one Bronze. DDB also scored five Silver and four Bronze medals for campaigns including Volkswagen The Greenprint, L&P Manu Togs, KALÓ I want real, Vogel’s Neighbours, McDonald’s Loved by all, Speight’s The Speech and Samsung Think different.
The 2nd Grand Prix, Idea of the Year, was won by Motion Sickness for Whānau Ora Rep Your Suburb, that also won a Grand Prix and three Gold medals. Motion Sickness also won ten Silvers including five for Whānau Ora Our Future is Māori and six Bronze medals.
The 3rd Grand Prix was awarded to The Monkeys Aotearoa for ASB & Youthline Bagels by BENEE. The campaign also won a further five Gold and three Silver medals. The Monkeys Aotearoa also scored three Bronze for No Ugly’s No Ugly – Focus? Yes Please, No Ugly Say Yes Please and Kidscan Too Hungry to Learn.
Production Company of the Year was won by Good Oil Films. Thje production company also won Golds in Cinematography and Direction for Te Whatu Ora & Te Aka Whai Ora.
Zak Hawkins and Jack Close from Colenso BBDO won The Emerging Talent Award. Lucy Lim and Rose Heron won the Student AXIS Challenge for Netsafe’s The Protective Peel.
Kate Humphries, programme director for creative advertising at Media Design School (MDS) won the Comms Council’s first ever Outstanding Achievement award for her 15+ years of work inspiring future generations to be creative superpowers.
A new trophy design by Pitchblack Partners was unveiled, that supports the evening’s theme of tipping the balance for better.
The 2024 AXIS Awards were presented by the Comms Council and were made possible through sponsorship from Cartology, Meta, NZME, oOh!media, Stuff, TRB, and TVNZ.
View the complete list of winners here.
