Omnicom’s new global structure, that included the retirement of the DDB brand, has removed the BBDO name from Hong Kong. It becomes Omnicom Advertising Hong Kong, the network’s second creative agency brand in the market joined with TBWA.

The new agency will be led by CEO, Andreas Krasser, formerly CEO of DDB Hong Kong, overseeing both BBDO Hong Kong and TBWA Hong Kong.

John Koay, one of Hong Kong’s most awarded and internationally acclaimed creatives, joins as chief creative officer of Omnicom Advertising Hong Kong to provide overarching creative leadership across the group, driving its creative output and positioning the agencies as destinations for breakthrough work in the Asia-Pacific region.

Maggie Cheung, previously managing partner at DDB, has been appointed managing director of BBDO Hong Kong, supported by Koman Ko as managing partner, head of Client services. Ida Mak will continue as general manager of TBWA Hong Kong.

Andreas Krasser commented, “Exciting times lie ahead. With John driving creative excellence across the group and Maggie’s operational excellence driving BBDO, alongside our strong leadership in Ida and her team at TBWA, we’re positioned to deliver exceptional work. By leveraging Omnicom’s intelligence platform, Acxiom’s data capabilities, and our connected content engine, the agencies in Hong Kong will be plugged into a vast global ecosystem that opens the door to new opportunities for clients. At the same time, BBDO and TBWA each maintain their own unique culture and positioning, which will continue to define their creative thinking and output.”

“This is a pivotal moment for creativity in Hong Kong,” added John Koay. “I’m thrilled to build on the legacy of excellence the teams have established and lead the creative vision for Hong Kong. Together, we’ll push boundaries and create world-class work that truly resonates with audiences locally and across the region.”

Maggie Cheung commented, “The launch of BBDO is far more than a simple rebrand. We’re upgrading our capabilities and have brought in fresh talent and perspectives that will help us and our clients do big things.”

Sean Donovan, President of Omnicom Advertising Asia, added, “By strengthening our leadership and aligning our resources more closely with the unique dynamics of this key market, we are better positioned to deliver greater value and foster deeper collaboration. The leadership team’s strategic credibility, deep local insight, and proven track record of driving growth make them the ideal collective to champion new opportunities for our clients.”