Who's doing what in the world of commercial creativity.
Dos Equis’ Most Interesting Man became a worldwide hit in the mid-2000s, invented by Dos Equis and agency, Euro RSCG Worldwide (now Havas). He was a sophisticated, aspirational gentleman with the most outlandish stories to tell …
Dick pics get men’s attention. Is there a better way to deliver a message to men about checking for testicular cancer? Ogilvy Amsterdam and the Testicular Cancer Foundation seized the opportunity afforded by a decent …
Expect an overload of Olympic Winter Games adverts, but this year’s Olympics in Milano Cortina has kicked off with a beauty by Warner Bros. Discovery, Your Olympics. Your Way. The campaign’s anthem spot captures the …
Omnicom’s new global structure, that included the retirement of the DDB brand, has removed the BBDO name from Hong Kong. It becomes Omnicom Advertising Hong Kong, the network’s second creative agency brand in the market …
Australians are already familiar with the new Cadbury heart-tugger, by VCCP the latest chapter in Cadbury’s long-running There’s a Glass & a Half in Everyone IPA Effectiveness Grand Prix winner. Now Aussie expats (and everyone …
Most career advice tells you to add more - more hustle, more tools, more output, more “personal brand,” more late nights. Advertising professional, Dante A. Chiarre, never found that advice useful. So, he wrote advice …
Sometimes you come across an ad that hits different. Your eyes widen, your jaw drops and you burst into incredulous laughter. It’s a WTF moment. An incredible wow. But there’s skill and strategy behind the greatest …
As Netflix and Shondaland get people excited about the launch of Bridgerton season 4, Dove has taken the opportunity to use what the series represents to advance its real beauty mission. Bridgerton’s characters defy convention …
While Kiwis’ attention was fixated on tennis during the ASB Classic this year, Lexus quietly moved in. Lexus NZ and Saatchi & Saatchi NZ launched the all-new Lexus RZ with a “tennis rally” of their …
Brands don’t like to admit they’ve been at the bottom. But when they do, attention surges. It’s natural to be moved by a hero to zero story and that makes Nissan Untied and TBWA\Paris’ campaign …
The 2026 British Heart Foundation (BHF) campaign by Saatchi & Saatchi has placed itself in real life where people will see it for at least five years. The campaign celebrates 65 survivors of cardiovascular disease …
The Art Directors Club has formed an exclusive partnership with Dreamina AI, part of ByteDance, for the inaugural free ADC AI Visual Design-Dreamina AI category that rewards excellence in generative craft in this year’s ADC 105th Annual Awards, with Gold, Silver …