BBDO New York has taken over the back cover of Sports Illustrated swimsuit edition with a Snickers parody of the front cover: Hannah Davis becomes Medusa the Gorgon when she’s hungry.
Medusa’s Sports Illustrated back cover is the meticulously detailed evil twin to Hannah’s front cover, which makes the stunt even more compelling.
Brilliant carpe diem, BBDO. Hugely engaging extension of “You’re not you when you’re hungry.” And quick thinking follow-up to last week’s Super Bowl success, Brady Bunch.
Creative credits
Agency: BBDO New York
Chief creative officer, worldwide: David Lubars
Chief creative officer, New York: Greg Hahn
Executive creative directors: Gianfranco Arena & Peter Kain
Senior creative directors: Danilo Boer & Grant Smith
Executive art producer: Betsy Jablow
Photographer: Vincent Dixon
CGI: Parker & Biley
Production company: Jake Mills Productions
