BBDO New York’s Rare for a reason campaign for the ADC 95th Annual Awards began in November in print, with a collection of freaky facts about what’s more likely to happen than your winning an ADC cube.

The campaign used images by some of the industry’s top illustrators, type designers and visual artists, including ADC Young Guns winners and photographer, Billy Siegrist.

As the entry deadlines are now close enough to make adpeople take notice (digital and student, January 29; advertising and innovation, February 8), the campaign has moved into video.

As with the print ads, “The videos juxtapose weird, macabre and surprising facts with the even less likely chances of winning an ADC Cube,” Marcel Yunes, creative director, BBDO New York, explained.

“They’re meant to show just how difficult and prestigious it is to be honoured at the ADC Annual Awards.”

ADC has confirmed that for the third consecutive year, all ADC Annual Awards juries have equal gender representation in accordance with the organisation’s Let’s Make the Industry 50/50 Initiative.

To find out more about this year’s ADC Awards or to enter, click here.

Credits:

Client: Art Directors Club

Agency:  BBDO New York

Chief creative officer, Worldwide:  David Lubars

Chief creative officer, New York:  Greg Hahn

Creative directors:  Rick Williams & Marcel Yunes

ACD/art director:  Alison Baker

Senior copywriter:  Farley Katz

Junior art director:  Kristin Clark

Junior copywriter:  Matthew Low

Producer: Whitney Husnik

Videographer: Andrew Osborne

Production assistant: Jeff Reagan

Post production: EG+ Worldwide, New York

Executive producer: Renee Haar

Senior producer: Heath Schoengold

Editor: Nick Toscano

Mixer: Corey Bauman