Wayne McClammy is a master of the ridiculous. He has a huge collection of Geico ads under his belt to prove it.

DirecTV also has the glory of humour in its history. Recently, that humour has included celebrity endorsers.

Since July 2015, DirecTV has been owned by AT&T. BBDO NY has now combined the AT&T brand’s two greatest assets into one campaign. The agency wants people to grasp the DirecTV freedom that is available to all AT&T Unlimited Choice and AT&T Unlimited Plus customers – it’s “annual contract free, hardware free and commitment free,” and can be watched from any screen, anywhere at any time.

So the campaign’s star, Michael B. Jordan demonstrates freedom by burning contracts, hardware, his wedding ring, his couch and getting rid of his walls and his pants. There are four ads in the campaign so far – the hero ad is accompanied by three freedom-specific spots.

The campaign follows AT&T’s Terms and Conditions campaign, which starred Mark Wahlberg.

Credits:
Creative agency: BBDO New York
Chief creative officer worldwide: David Lubars
Chief creative officer, New York: Greg Hahn
Executive vice president & executive creative director, AT&T: Matt MacDonald
Executive vice presidents & executive creative directors, entertainment group: Steven Fogel & Doug Fallon
Creative director (art director): Matt Tarulli
Creative director (copywriter): Mike Rovner

Managing director: Doug Walker
Account supervisor: Shelby Remer
Assistant account executive: Audrey Thorn

Head of production: Dave Rolfe
Group executive producer: Julie Collins
Executive producer: Diane Mccann
Producer: Katie Greene

Chief strategy officer: Crystal Rix
Planning director: Steve Panawek
Behaviour planning director: Deyvis Rodriguez

Production company: Hungry Man
Director: Wayne McClammy
Executive producer: Mino Jarjoura
Producer: Dave Bernstein

Editing: Ryan Steele  @ Mackenzie Cutler
Executive producer: Gina Pagano

Post production & VFX: The Mill NY
Senior producer: Nirad “Bugs” Russell