The best feeling in the world? Burger King UK pits common “bests” against its own Foodfillment in a new brand platform and campaign by BBH London.
Foodfillment, the campaign asserts, is a hard feeling to beat. Sure, catching a fish, having a first kiss or being thrown a surprise birthday party are great, but better than the feeling of total food satisfaction? No chance. The campaign, produced by BBH London’s in-house production arm, Black Sheep Studios, introduces Martin, the brand’s Foodfillment spokesperson, to remind everyone that nothing compares to the warm, fuzzy feeling you get after enjoying a Burger King UK meal.
The campaign reinforces the idea that Burger King provides more than just a quick bite and offering a fully satisfying food experience.
Katie Evans, Burger King UK chief marketing officer, stated “Ultimately, food is all about satisfaction. But satisfaction is about more than just being full. It’s about real food quality, delicious ingredients and getting value for money. We’re excited to launch Foodfillment, a new brand platform which we feel perfectly captures this feeling of ultimate satisfaction.”
Felipe Serradourada Guimaraes, deputy ECD at BBH, added, “That warm fuzzy feeling of total creative satisfaction. That’s how these spots feel.”
The campaign’s three tongue-in-cheek 30-second TVCs were directed by Taso Alexander, and the campaign will run across TV, OOH, radio and in store.
Credits
Agency: BBH London
Chief Creative Officer: Alex Grieve
Executive Creative Director: Helen Rhodes
Deputy Executive Creative Director: Felipe Guimaraes
Copywriter: Charlie Pendarves
Art Director: Chloe Stephenson
Designers: Andy Cooke, James Parkinson
Group Strategy Director: Saskia Jones
Senior Strategist: Alexi Hall
Managing Partner: James Rice
Account Director: Caroline Barton
Account Executive: Holly Gash
Agency Film Producer: Alen Grebovic
Agency Print Producer: Dan Moorey
Media Planner: Gaby Lewis
Media Agency: Walk-In Media
Production Company: Black Sheep Studios
Director: Taso Alexander
DoP: Kasper Wind
Producer: Sophie Fitzgerald
Editor: Jack Singer @ Stitch
Post-Production Producer: Amber Millington
Grade: Electric Theatre Collective
Colourist: Luke Morrison
Sound Studio: Creative Outpost
Sound Engineer: Alex Wilson-Thame
Music Composers: Alexander Cameron Ward, Felix Rebaud-Sauer
Music Supervisors: Black Sheep Music, Hywel Ewans, Daniel Olaifa
Music Company: Thunderdrum
Client: Burger King UK
Chief Marketing Officer: Katie Evans
Head of Brand: Suzi Hoy
Senior Brand Manager: Matthew Moran
