Chupa Chups have found a purpose. It’s fun and there is (quasi-)science behind it. Three hallmark [read: simple] Chupa Chup advertisements link the lollipop brand to fun in the latest campaign from BBH London. 

The three executions, running in both OOH and press, resemble 3D molecule models, using the head of Chupa Chups lollipop as atoms and the lollipop stick as chemical bonds. BBH London zoomed in on the “happy chemicals”, dopamine, serotonin and endorphin, to show that Chupa Chups is what fun is made of. Each molecule poster features a variety of Chupa Chups flavours, with each flavour and colour symbolising a specific type of atom.

The new campaign is part of the brand’s ongoing Forever Fun platform, positioning its lollipop as a source of timeless fun that you don’t grow out of as you grow up. This time, the (fun) work drives home the connection at a scientific level.

Stu Royall, creative director and partner at BBH London, stated, “These molecules are the building blocks of fun. And what is a Chupa Chups lollipop, if not a little hit of fun?” 

Chupa Chups is a brand that has lived and grown in pop culture over the course of its history, with renowned surrealist artist Salvador Dali designing the instantly recognisable logo in 1969. Since then, Chupa Chups has played with the iconography of its logo and its distinctive lollipop, even appearing in Madonna’s music video.

Credits:
Advertising Agency: BBH London
CCO: Alex Grieve
Executive Creative Director: Felipe Guimaraes
Creative Directors: Phil Holbrook And Stu Royall
Copywriter: Stu Royall
Art Director: Phil Holbrook
Designer: Sophie Harperplanner/S: Molly Chen
Business Lead: Patrick Farrall
Account Director: Laura Huber
Account Manager: Sheryce Brown
Account Executive: Matilda Hindler-Lowe
Agency Print Producer: Micah Waring
Media Agency: Wavemaker