How do you get people who’ve stopped buying or don’t buy Heinz soups to buy the new microwavable lunch versions? By showing how new Heinz Pot Soups help make office lunchtimes that little bit better. How to make that interesting?
Here’s what BBH did:
The 90-second film, is running on social media throughout the UK and UK ITV BVoD.
Credits:
Agency: BBH London
Creative Directors: Nick Kidney & Kevin Stark
Creative Team: Charlie Pendarves & Chloe Stephenson
Strategy Director: John Harrison
Strategist: Alice Walker
Business Lead: Adam Arnold
Account Director: Lucy Porter
Account Manager: Rich Small
Production Company: Hogarth Worldwide
Director: Dan Castella
Executive Producer: Karen Durham
Producer: Karen Durham
DoP: Carlos Catalan
Post Production: Hogarth Worldwide
Editor: Tony Whetnall
Sound: David Gritzman
Media agency: Starcom
Client: Heinz UK
Marketing Manager Soups: Alessandra de Dreuille
