People love to be connected (some a little too much) and that doesn’t have to mean face to face. BBH London has been using relatable humour to point out the advantages of being connected in chat groups via Tesco Mobile. The new brand platform, It Pays to be Connected, launched in April with Kam, who described what it was like to be on his work’s running group, which he regrettably joined at a leaving party. (Thanks to Tesco Mobile offering no EU roaming fees this year, he receives every update imaginable from his bosses training in Portugal – while he, on the other hand, lies on his new couch. With her constant messages, it’s clear to Kam that being with Tesco Mobile allows you to stay connected on holiday (albeit sometimes a little too connected), prompting him to switch.
In the new edition to the series, BBH puts viewer in the middle of another very relatable group chat staying a little too connected. Mum Flora is in a group chat with other parents, which she joined eight years ago when all of their kids were born. Thanks to the amazing but very keen dad, Eddie, who is with Tesco Mobile, Flora’s still receiving updates on his son Max – all these years later. Despite moving “off grid”, it’s clear to Flora that Tesco Mobile’s excellent coverage has allowed Eddie to stay connected, prompting her to sign up herself.
Credits:
Advertising Agency: BBH London
CCO: Alex Grieve
Executive Creative Director: Helen Rhodes
Creative Directors: Genevieve Gransden, Selma Ahmed
Copywriter: Katy David
Art Director: Simran Sidhu
Designer: Anthony Jones
Strategy Director: Dean Matthewson
Senior Strategist: Laura Casado Cisa
Business Lead: Sian Richards
Senior Account Director: Keren Jones
Account Manager: Madeleine Mccarthy
Account Executive: Joe Clark
Film Producer: Victoria Doran
Assistant Film Producer: Rebecca Ellis
Print Producer: Cydney Chadwick
Media Planners: Nicola Evans, Fateha Arasaratnam
Media Agency: EMC
Production Company: Blink
Director: Fred Rowson
DOP: Charlotte Bruus
Executive Producer: Paul Weston
Producer: Corin Taylor
Editor: Ben Crook @ Marsheen
Post-Production: ETC
Senior Producer: Oscar Wendt
Production Coordinator: George Mitchinson
VFX Lead: Christian Block
MGFX: Ollie Dook
Grade: ETC
Colourist: Jason Wallis
Sound Studio: Factory Sound Studios
Sound Engineer: Jack Hallett
Photographer: Sam Wright
Client: Tesco Mobile
Chief Customer Officer: Rachel Swift
Head Of Brand & Communications: Emma Herridge
Campaign & Comms Planning Lead: Zea Westwick
Campaign Manager: Holly Garrett
Campaign Executive: Carolina Molina
