Tesco’s Christmas commercial by BBH London is late to the party. It launched on ITV on November 19 after it was previewed to Tesco colleagues across 100 Cineworld locations from Thursday November 16. The campaign is, however, making up for that with its festive joy exuberance. The campaign encourages The UK (and even its surly teens) to Become More Christmas.

The two-and-a-half-minute hero commercial features a family that is getting into the Christmas spirit in a big way with each purchase from Tesco. The dad becomes a Christmas tree, the mum becomes a snowwoman. Eventually, even the teen son succumbs.

The film highlights the moments before Christmas that bring on the Christmas feeling and the items from Tesco that enhance Christmas joy. All of this is underlined by the soundtrack, How Bizarre, by OMC, that was originally released in December 1995.

Felipe Serradourada Guimaraes, deputy executive creative director, commented, “Christmas is a strange time. You hang out with people you don’t usually. You eat food you never do at any other time of the year. But whether you love it from the minute Halloween ends, or the hour before Christmas dinner, the one thing we know is true, is that eventually everyone gets into it. It’s infectious. That’s what we brought to life, in all its joyfully wonderful, and ridiculous, Christmas glory. Enjoy (with a side of mince pie).”

Emma Botton, group customer director, added, “We want our seasonal campaigns to reflect how our customers feel as we know there’s been more anticipation for the festivities this year. Our Christmas Report revealed that, as early as September, nearly a quarter of the nation (24%) was already looking forward to celebrating Christmas more than usual. This year, our #BecomeMoreChristmas ad captures the emotions and excitement we feel, as we draw closer to the big day.”

Credits
Client: Tesco
Communications Director: Murray Bisschop
Campaign Director: Alicia Southgate
Media Director: Tom Mardon
Campaign Managers: Simon Boiko & James Johnson
Media Manager: Sophie O’Sullivan
Creative Agency: BBH London
Chief Creative Officer: Alex Grieve
Executive Creative Director: Felipe Guimaraes
Copywriter: Elliott White
Art Director: Wil Maxey
Strategy Directors: Saskia Jones & Hannah Slapper
Strategist: Tom Papaloizou
Producers: Lisa Nicholls, Nicole Southey, Valentina Schwendinger & Julian Cave
Managing Partner: James Rice
Business Lead: Tori Meadows
Account Directors: Owen Keating & Celia Taylor
Account Manager: Georgina Thompson
Account Executive: Talia Morrow

Creative Agency: BBH Dublin
Team: Amy Crowe & Amy Harrington

Production Company: Iconoclast
Director: Alaska
Executive Producer: Jean Mougin
Line Producer: Emma Butterworth
Production Manager: Natalie Isaac
Production Designer: Arthur De Borman
Director Of Photography: Pierre De Kerchove

Post Production & VFX: Black Kite Studios
VFX Supervisor: Alex Lovejoy
Colourist: Tom Mangham
3D Lead: James Hansell
Compositing: George Brunt
Executive Producer: Paul Branch
Producer: Phil Whalley

Editing: Trim Editing
Editor: Paul Hardcastle
Edit Assistant: Josh Mannox

Sound: 750mph
Sound Designer: Sam Ashwell

Media: Essencemediacom