Life saving manuals can make it all look a bit daunting, with their detailed instructions and formal tone of voice. Not this one.
BBH London created a video for St John Ambulance’s campaign for choking in which a fairy princess saves a jelly baby from choking while a chewed pen lid narrates and a Crayola watches on – its instructions given in three simple sentences.
Making the film even more engaging are the character voices by Sir John Hurt, David Mitchell, Johnny Vegas and David Walliams.
Creative credits:
Agency: BBH London
Creative team: Matt Moreland, Chris Clarke, Rob Ellis & Alex Ball
Creative directors: Matt Doman & Ian Heartfield
Production company: Academy
Directors: Si & Ad
Producer: Dom Thomas
Post production: Electric Theatre Collective
Sound: Sam Ashwell @ 750MPH
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