Some ads really are brain-numbing intrusions into an otherwise pleasant stretch of viewing. Many of these are retail ads, pharmacy topping the list of offenders.

Except in Israel.

BBR Saatchi & Saatchi has been making sure people pay attention to what Super-Pharm offers since 2013.

BBR S&S: Believe it or not, this is retail chain store advertising

And guess what? The agency, that also created superstar drag Queen, Denis, for Unilever Bran Flakes and cleaned up Suarez’ reputation for Ariel, was ranked Israel’s most creative advertising agency 2015 at Israel’s advertising awards, the Cactus Awards. Its 26 creative awards were 11 more than agency #2.

BBR has just created another magical explosion of fun for Super-Pharm with Inbal Pinto and Avshalom Pollak Dance Company, which the agency has made synonymous with the brand.

The new ad invites people to Super-Pharm’s upcoming holiday season sales event.

Credits

Agency: BBR Saatchi & Saatchi

Chief executive officer: Yossi Lubaton

Chief creative officer: Jonathan Lang

Executive creative director: Idan Levy

Copywriter: Yair Zisser

Art directors: Michal Gonen & Tani Zipper

Vice president group account head: Ben Muskal

Account supervisor: Noa Sharf

Account executive: Ronny Chaikin

Chief strategy officer: Shai Nissenboim

Strategic planning supervisor: Roni Arisson

Creative coordinator: Eva Hasson

Head Of production & content: Dorit Gvili

Producer: Gali Starkman

Social & digital director: Idan Kligerman

Digital copy: Liron Cohen

Traffic director: Ronit Doanis

Traffic: Avia Ben Ishay

Director: Ram Baruch

Production company: Shoshi & Udi Productions

Post production: Post Office

Special thanks to: Oren Amiran & Oded Nadir

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