A Mazda campaign that’s all about little boys receiving new toys. Sure, there’s a metaphor there, but it’s not the real point of the campaign.

The campaign is about the frustration of not getting all the features in the product you buy. Everyone can relate to the disappointment of getting a battery operated toy – and no batteries.

Or a racing car track – and no cars.

How infuriating this is, is amply illustrated in the two TVCs in BBR Saatchi & Saatchi’s campaign.

Because the Mazda 3 comes with everything standard.

Credits:

Agency: BBR Saatchi & Saatchi

Chief executive officer: Yossi Lubaton

Chief creative officer: Jonathan Lang

Vice president creative director: Eran Nir

Copywriter: Lior Shoham

Art directors: Tal Leshetz Abugov & Ori Hasson

Vice president group account head: Ben Muskal

Account supervisor: Chen Halpern

Account executive: Gil Gershon

Chief strategy officer: Shai Nissenboim

Strategic planning supervisor: Lora Goichman

Head of production & content: Dorit Gvili

Producer: Alon Shmoelof

Creative coordinator: Eva Hasson

Social & digital director: Idan Kligerman

Social media editor: Aviv Melamed

Studio digital: Michael Shely, Yossi Tayeb, Yossi Ben Aviv

Studio ATL: Yaron Keinan, Yulia Zak, Idan Mareli, Chen Graizman

Media: Zenith Optimedia

Production company: Tiferet Productions

Director: Yoram Ever-Hadani

Client: Delek-Motors LTD

Marketing communications manager: Yogev Weiss

Head of digital marketing: Matan Arad

Training manager: Gal Arbel

Special thanks to: Carmel Gilan, Orit Bar-Niv, Niv Steve Herzberg, Shiri Israeli and Ran Even