Bayer’s Berocca has traditionally been presented as how young professionals (read, men) juggle work and a social life.
J.Walter Thompson London has expanded its potential. The agency’s new press and outdoor campaign targets those a bit further down the track and higher up on the food chain. Because…
“No matter how ambitious and successful you are, there’s always someone younger snapping at your heels. And while they’re cheerfully toiling away on half your salary, you’re not only getting older and less attractive, but are now also hampered by baby-related sleep loss and a long commute to suburbia,” the agency noted in its press release.
The four ads in the campaign remind people that they need Berocca to help them hold on to their competitive edge or as the ads put it, Stay on Top.
Credits:
Agency: J.Walter Thompson London
Executive creative director: Russell Ramsey
Creative directors: Paul Rizzello & Christiano Neves
Creatives: Bill Hartley & Giles Hepworth
Creative producer: Steve Hedge
Global business director// WPP team lead Bayer: Phil Lancaster
Business director: Cris Butler
Board account director: Phil Ridsdale
Senior account manager: Alyona Yasnogorodsky
Planning director: Ashmita von Habsburg
Planner: Lee Menzies-Pierson
Client: Bayer
Vice president, country division head, UK and Ireland, Bayer Consumer HealthCare: Najoh Tita-Reid
General manager at Bayer, Ireland: Kaan Huelagu
Marketing, nutritionals, Ireland Bayer Consumer Healthcare: Enda Ryan
Media: MediaCom
Account director, MediaCom Dublin: Garrett Tallon:
