A solar eclipse is a rare kind of magic. It has been 27 years since the last total solar eclipse was visible across France country, back in 1999.
BETC seized the moment. As Europe looked to the skies on Wednesday August 12, BETC Paris hacked the moment to create a little magic of its own, turning Mickey’s iconic ears into an eclipse, with a topical social post designed to eclipse the moment itself.
Because when the world is looking up, there’s no better time to remind people that at Disneyland Paris, magic happens every day.
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