The brief asks you to demonstrate Schneider Electric’s “role in and contribution to people’s everyday lives”. The company makes gadgets that manage the electrical appliances, lighting and heating in your home. How the hell do you make that story engaging?
Schnieder’s objective is to become the most engaging, energy efficiency brand in a typically low-involvement category. And it’s your first job for a new client – BETC Digital and BETC – have only recently won the brand’s BtoC communications.
The answer is obvious if you’re the agency that create The Bear, The Closet, Roller Babies and Baby and Me…
…Racoon Dance Party!
The theme is Life is On.
The story is about a bunch of racoons that break into an empty house to throw a party. As they start to interact with the house’s integrated technology, the party takes off.
The video has high hopes of viral success. “The objective is to break away from the standards and use references from the digital culture to generate interest for the brand in an entirely unusual way,” BETC stated.
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