French audiences have had to wait up to a year for hot series to come out on TV after their launch in the US. Feel familiar, Australia?

But with streaming launches in overdrive overseas too, CanalSat is about to broadcast 27 series on French TV at the same time as their US releases.

To promote this, CanalSat and its agency, BETC, created The Battle, an ad that shows viewers who else is tired of waiting…

A warrior is trapped in an epic American drama series that is in slo-mo as it’s waiting to come out in France. After watching seasons change around him while he swings his morning star, the warrior decides he’s had enough.

The ad, directed by Thierry Poiraud and produced through RODS, announces the French launch of Season 5 of Game of Thrones on CanalSat at the same time as the US (and, by the way, Australia.)

Creative credits:

Agency: BETC Paris

Executive creative director: Stéphane Xiberras

Art director: Eric Astorgue

Copywriter: Jean- Christophe Royer

TV producers: David Green & David Brakha

Production company: Rods

Director: Thierry Poiraud

Sound: Kouz

Post production: Buf