Who said you can’t keep a campaign format going for more than a decade and keep making it better? BETC has launched another thriller with an advertising twist for CANAL+. The European broadcaster is expanding its reach across the continent, in Benelux and Central Europe through its M7 Subsidiary, offering 3-in-1 platforms with must-seen movies & series plus big sport competitions, live or on-demand.
Canal+ wants audiences to know it’s a compelling compelling offer. So BETC Paris has delivered another riveting cinematic campaign that matches the quality of the product itself – this one produced by Stink Paris and directed by Tom Green [Misfits, Monsters: Dark Continent], in collaboration with La Pac. The exquisitely detailed 90-second film twists one of the most famous action movie scenes – i.e. the classic red-wire-or-blue-wire bomb dilemma – to emphasise the fact that there are no bad choices on CANAL+. Whatever you’ll choose, you’ll win.
No Bad Choices adds to CANAL+’s rich tradition of cinematic entertainment ads with gripping storytelling, following classic French campaigns such as The Bear (where the idea began, in October 2011, The Closet, and Super.
The campaign ran first from October 24 in Netherlands across cinema, TV, OOH, print, digital and social, and will be rolled out in other European countries.
Credits:
Client: CANAL+ International
Client Team: Hala Saab, Armelle Masson, Ingrid Timmer, Ivett Budai-Fraszt, Elske Polderman
Creative Agency Agency: BETC Paris
Chief Creative Officer: Stephane Xiberras
Creative Director: Nicholas Bakshi
Art Director: Abi Stephenson
Copywriter: Matt Jones
Creative Resources Coordinator: Kemi Zinsou
Creative Producer: Slim Trabelsi
Production Assistant: Ismail Arabany
Account Team: Valerie Dhotel-Frances, Pauline Filippi, Alizee Haud, Benjamin Veaute
Production Company: Stink Paris
Director: Tom Green
Executive Producer: Jerome Denis
Director of Photography: Joe Cook
Sound Company: Rascal Studio
Editor: James Forbes Robertson
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