The Havas agency shows that simple print idea can get under your skin and make your heart beat faster.
You don’t just watch crime channel 13eme Rue (13th Street). You participate in solving crimes…“Because there is nothing more thrilling than trying to find out Whodunnit”
BETC has known this since 2010, when it launched I Kill a Friend to promote the channel:
case study
The new campaign evokes the same idea with just two images on a page:
Watch 13eme Rue and be more than a passive witness.
The campaign visuals will be released throughout the year to coincide with the premieres of new series such as The Fall, Bates Motel, Chicago Fire…
Creative credits:
Brand: 13ème RUE / NBCUniversal
Agency: BETC Paris
Executive creative director: Stéphane Xiberras
Creative director: Olivier Apers
Art director: Alphons Conzen
Copywriter: Adrian Skenderovic
Photography: Leskennedys
Set design: Benjamin Guilloneau
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