A pair of balls float through nature. You’re curious. You think you know what they represent. You’re right. They’re the kind of balls that men care about even more than footballs. Why are they gliding contentedly in the air, in rivers, under waterfalls, in the surf and on a deer’s back? Because they’ve been set free – they’re free of hair.

The commercial for Veet Men is by BETC. It introduces the brand’s Intimate Hair Removal Kit – a hair removal cream and a dermatologically tested aloe vera aftercare balm. BETC’s humorous metaphor aims to gain attention and present an irresistible proposition. You’ll probably watch the video all the way through no matter what. And you’ll probably think you’d like to feel as free and happy as that.

The full campaign includes TV, digital and POS, and is running in Europe, Australia, New Zealand and Latin America.

Credits:

Client: Reckitt Benckiser (Veet Men)                                                     
Client Team: Fulvia Baratelli, Celine Gustin, Pauline Gargam, Charles Bidaut

Agency: BETC
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Alasdhair MacGregor
Creative Director: Mathieu Nevians
Copywriter: Alexandre Toso
Art Director: Ludovic Labayrade
Art Director Assistants: Noan Roy, Arthur Paschini
Strategic Planner: Philippe Martin-Davies, Bilel Mahjoub
Account Team: Dominique Verot, Delphine Lebleme, Patricia De La Torre, Alexia Mache
Traffic Manager: Marie-Caroline Pupin
TV Producers: Tanguy Dairaine, Felix Vroegop

Production Company: Soldats                                           
Directors: Camille + JB
Producer:  Pierre Cazenave-Kaufman

Sound Company: Diez Music
Music Composer: Franklin-Eric