In action movies, big stars such as Bruce Willis, Harrison Ford or Tom Cruise, play larger-then-life heroes, with witty monologues full of heart but often way too long. These dialogues have become meme-ifed to the point that we now expect to hear them in those types of movies and no longer question them as viewers. However, when you think about it, these interactions are rarely essential to the plot. And they often occur at odd moments, right in the middle of the heightened tension. Who has never felt impatient listening to a hero’s monologue while watching an action flick? Who’s never uttered under their breath “Come on, just kill him already!!!” Sometimes, shorter is better.

That’s exactly the premise of SUPER, the new short film created by BETC Paris for CANAL+, that uses action movies tropes. Like all BETC’s films for Canal, it’s incredibly fun to watch with its surprising twist…and a way for CANAL+, the main partner of French cinema, to reaffirm its commitment to creation in all its forms. 

The film puts the viewer in the middle of a tense situation where decisiveness is desperately needed. Well, under the right consequences. Because its hero is not starring in a feature film. Sometimes, it’s better to keep it short.

SUPER went to air April 9 on CANAL+ video streaming platform and online.

Credits:
Client: CANAL+
Client Team: Emilie Pietrini, Celine Pontygayot, Valerie Lubert

Creative Agency: BETC Paris
Agency Management: Bertille Toledano, Mathilde Lancon, Adrien Bletton, Kenza Daoudi
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Nicolas Lautier
Creative Director: Chrystel Jung
Copywriters: Dario Fau, Chrystel Jung
Head of TV Production: Karim Naceur
TV Producer: Slim Trabelsi

Director: Dario Fau
Production Company: Big Productions