Ubisoft’s latest release, the pirate-themed game, Skull and Bones, has become more than a diversion from life, it is helping to save it. Unbisoft and creative gaming agency, Biborg, have added a charitable initiative, Waves of Change, within the game, that gives players a chance to contribute to an important cause – saving our oceans. Through the end of March, Ubisoft will make a donation to international ocean conserevation organisation Oceana, for each enemy defeated as players cross the Indian Ocean to fulfill their pirate destiny. To push the event and help Ubisoft reach its goal of 300K€, Biborg created a dedicated landing page, promotional film, and content for social media.
The event is part of Ubisoft’s commitment as a founding member of the Playing for the Planet Alliance, supported by the United Nations Environment Programme.
As experts passionate about the gaming universe, Biborg’s teams crafted all the elements for the initiative’s communication, including the visual identity, promotional film, a dedicated landing page, content creator engagement mechanics, as well as content designed for social networks. The agency proposed the innovative concept that aligns the cause with the game and player engagement.
Mobilising Ubisoft’s communities for the planet through games is an essential pillar of the Ubisoft’s environmental commitment, Play Green. It complements Ubisoft’s approach to reducing its carbon emissions and contributing to global carbon neutrality. Ubisoft set a science-based target in line with the Paris Agreement to help limit global warming to 1.5°C by 2030, which was validated by the Science-Based Target Initiative, and the company has committed to reducing its absolute scope 1 and 2 GHG emissions by 42% by 2030 from a 2020 base year.
“At Ubisoft, we’re committed to leveraging the power of games to raise awareness and drive action on environmental issues. The future of our planet is truly in our hands, and I am personally very proud to put the spotlight on Oceana’s missions by promoting the importance of preserving marine ecosystems to a broad audience. This campaign was made possible through close collaboration with over 50 partners from 12 different internal teams and with the support of Biborg, who have crafted a truly memorable campaign,” stated Jonathan Bendel, senior WW creator campaigns manager at Ubisoft.
“Waves of Change is more than a charitable event; it’s a call to action to protect our oceans, united by the power of video games. After 12 years of successful collaboration with Ubisoft, we are honoured to work on such a significant project. Our passion for video games and our expertise in creating engaging campaigns allowed us to develop a mechanic that resonates with the mission of Oceana and Ubisoft’s values,” added Cyrian Thomas, lead account director at Biborg.
“The oceans are in trouble because of human-caused threats like climate change, plastic pollution, overfishing, and habitat destruction,” noted Jon Frank, director, global corporate & celebrity partnerships, Oceana. “Thankfully, they are resilient too. Together with Ubisoft, we hope ‘Waves of Change’ inspires people to join Oceana and help us rebuild abundant and biodiverse oceans.”
Find more information about Waves of Change here.
