Squeak E.Clean Studios has added Bojana (Bo) Djogo as director of business development, North America, to continue to its growth and seize opportunities beyond its traditional brand work. Djogo has built her career in non-traditional media. She comes to Squeak E. Clean with more than a decade of experience as an agency producer, working with brands such as Facebook, Rovio Entertainment, Prudential, ONE Foundation, Target, Mailchimp and JPMorgan Chase to bring experiential and interactive media experiences to life.
She is also a lifelong diehard music fan, who has relished every opportunity that she has had to collaborate on music-driven experiences and she has worked with a host of artists, from Little Dragon to Ghostface Killa, to create meaningful branded content and impactful experiences.
Djogo thrives on projects at the intersection of art and commerce steeped with creative challenges. Project highlights include producing an interactive Venting Machine in Times Square for the Angry Birds 10-year anniversary; supporting David Blaine in a three-day test of endurance for Intel during which he was surrounded by 1 million volts of electricity; and being part of the team that created a unique 4.01K fun run and festival for Prudential that hosted 5,000+ attendees two years in a row. She’s also teamed up with renowned immersive theatre company, Punchdrunk, to build a pop-up theatre piece–slash–masked dance party in Miami.
“We wanted to step away from bringing on someone with a traditional sales background for this role, and look for someone with a progressive mind for creative strategy and a deep understanding of the opportunities that exist with emerging platforms,” notes Squeak E. Clean Studios Managing Director Hamish Macdonald. “Not only does Bo have an impressive background in producing non-traditional projects, but she understands the transformative power of music and sound for immersive brand experiences and creative challenges. We’re thrilled to have her join the team.”
Djogo added, “The team at Squeak E. Clean is at the top of their game when it comes to approaching audio creatively. Two things struck me immediately – the calibre of talent across Squeak E.s roster, and the team’s passion for their craft. I’m very excited to be coming on board to connect the dots and identify new partners and clients adventurous enough to explore sonic frontiers with us. There are endless new opportunities for brands to engage with their audiences in more interactive ways and creatively considering sound, meaning defining sonic strategy, differentiates those brands intentional enough to do so.”
Djogo got her start in marketing, working part-time as a temp while studying French and International Management at Butler University. After graduating, she moved to NYC and joined MKTG full time, working across the company’s slate of experiential marketing projects. She joined VICE in 2012 as one of the company’s first experiential producers, embracing the start-up mentality of a rapidly growing sector of branded content. She then moved into traditional agency life, taking a role as a producer at Mother before joining Droga5 in 2015 as a senior experiential producer and later as executive producer. She spent nearly five years at Droga5, producing a wide range of activations for a selection of the agency’s clients. In 2016, she collaborated with Squeak E. Clean executive creative producer, MG, to produce Droga5’s D5X Festival, a one-day music festival on Governors Island celebrating the agency’s 10-year anniversary. Djogo left Droga5 full-time just before the pandemic to freelance as an executive producer and has been consulting while also pursuing a Masters degree.
