Hearing health. It’s something most Australian don’t think about and yet according to healthdirect, one in six Australians experience hearing loss with noise exposure being one of the most common causes.

Connect Hearing and Bread Agency have developed a communications platform, Sounds Good, to inspire Australians to care for their hearing health. The simple campaign reminds them of the benefit of prioritising hearing health with Connect Hearing. Bread Agency is responsible for strategy, creative and content creation for Connect Hearing through always-on and campaign work.

The new campaign leads with a 30-second TVC, supported by a 15-second cutdown, point-of-sale in 240+ clinics across Australia, social media and digital.

Sonova marketing director, Renee Kraus, responsible for the Connect Hearing brand, commented, “Connect Hearing’s story has been one that is largely untold. We’ve long operated behind the scenes, focused on cutting edge technology and client focused outcomes, enriching the lives of countless Australians over the years. Our aim is to reach even more Australians, enabling our clients to enjoy the delight of hearing and living a life without limitations. This new communications platform is designed to educate and empower communities about the importance of hearing health so that they can take action.”

“The Bread team who have been our creative partners for the past two years have been wonderful in supporting our ambitious growth.”

“Being able to clearly hear what people say. Sounds good right?! That’s exactly what we’ve tried to encapsulate with this new tagline, Sounds good, stated Bread Agency co-founder, Amaury Treguer. “We have worked with Connect Hearing since Bread’s inception and having the opportunity to release this new platform to support the brand further is very exciting for both teams.”

Credits:

Client: Connect Hearing (Sonova Group)
Social Agency: Bread Agency
TV Production: We Know Video
Media Partner: HAVE Partners