Entries into this year’s Cannes are significantly lower than those in 2017. 21.4% lower, in fact, from 41,170 entries in 2017 to 32,372 this year. More brands have entered though – by 84%, so it should be a more diverse Cannes contest. This year’s Cannes entries came from 90 different countries. The two new Lions generated 1,166 entries, including 898 into the Sustainable Development Goals Lions. Glass: The Lion for Change, now in its fourth year, saw its entries increase by 218.
Part of the drop is due to Publicis Groupe’s one year withdrawal from all award shows, but the closure of three Lions – Cyber, Integrated and Promo & Activation – and the removal of 120 sub-categories have also contributed to the decline. There is also a cap on the number of times that one piece of work can be entered – from unlimited last year to six.
The Health & Wellness Lions received 1,482 entries this year, down from 2,245 last year. The Pharma Lions received 376 entries, down from 590 last year.
Australia scored 9 of the 158 finalists in Health & Wellness. New Zealand scored 2, both by Colenso BBDO. Australia scored 4 of the 53 finalists in Pharma, all by CHE Proximity. New Zealand didn’t manage to score any.
Australia’s Health & Wellness finalists are:
- Ogilvy Melbourne, AAMI SmartPlates (x2) for AAMI
- McCann Health Sydney, Gutsy, for Metamucil
- BWM Dentsu Sydney, Project Revoice (x2), for The ALS Association Charity
BWM Dentsu Group gives people with ALS the power to use their own voice
- Y&R Melbourne, Sip Safe (x3), for Monash University
- Deloitte Digital, Lucy, for Prince of Wales Hospital
New Zealand’s Health & Wellness finalists are:
- Colenso BBDO, Child Replacement Programme, for Pedigree
View all finalists here: Cannes shortlist Health & Wellness
Australia’s finalists in Pharma are:
- CHE Proximity, The Hearing Test in Disguise (x4), for Cochlear
View all finalists here: Cannes shortlist Pharma
