Mobile:
Clemenger BBDO Melbourne’s Snickers Hungerithm has continued its winning streak in Mobile, with 5 shortlist spots – beating sibling campaign (and awards star) Meet Graham, which has 1.
Australia has 15 of the 150 shortlisted entries in Mobile. VML Sydney has put in a healthy performance with 4 shortlist spots for McDonald’s Snaplications. Ogilvy Melbourne’s Smartplates for AAMI has 2.
The US has 46 shortlisted entries. France has a healthy 16 – 4 of them for BETC’s Like My Addiction for Addict’Aide and 3 for TBWA’s Magic Wallpaper for Castorama.
BETC’s Instagram star, Louise Delage, makes you rethink addiction
TBWAParis: Castorama’s interactive wallpaper is full of bedtime stories
Australia’s Finalists:
- Ogilvy Melbourne, AAMI SmartPlates (2)
- BWM Dentsu Melbourne, Alert Ad for Victorian Government
- Clemenger BBDO Melbourne, Meet Graham for TAC Victoria
- Clemenger BBDO Melbourne, Snickers Hungerithm (5)
- R/GA Sydney, Through The Dark for Google
- Marcel Sydney/France, The Extendables for Four Seasons Condoms
- VML Sydney, Snaplications for McDonald’s Australia (4)
New Zealand’s finalists – are all by FCB:
- FCB New Zealand, Go Balls Out for Testicular Cancer New Zealand (3)
- FCB New Zealand, Escape My House for New Zealand Fire Service
View the full shortlist: Mobile Shortlist (1)
Direct:
Australia has 23 of the 214 finalists in Direct, its shortlist dominated again by Clemenger BBDO Melbourne with 10, 4 each for Snickers Hungerithm and TAC’s Meet Graham plus 1 For Airbnb’s Until We All Belong.
New Zealand has five finalists, all by Colenso BBDO.
Australia’s Finalists:
- Clemenger BBDO, Snickers Hungerithm (4)
- Clemenger BBDO Melbourne, Until We All Belong for Airbnb
- Clemenger BBDO Melbourne, Meet Graham for TAC Victoria (4)
- The Monkeys, Out of Office Travelogue for Qantas
- BMF Sydney, You’ve Gotta Have a Team for Football Federation Australia (2)
BMF: Be like Yoshi. Because you’ve gotta have a Hyundai A-League team
- Saatchi & Saatchi Sydney, Rescue Rashie for Westpac,
- Marcel Sydney, Air-Ink for Tiger Beer
Marcel Sydney: Tiger Beer repurposes air pollution to make ink
- McCann Melbourne, Made Possible By Melbourne for University of Melbourne (2)
- McCann Sydney, A Table to End Hunger for The Hunger Project
- CHE Proximity, The Hearing Test in Disguise for Cochlear
- Leo Burnett Sydney, Pocket Patrol for Samsung Australia (2)
- VML Sydney, Snaplications for McDonald’s Australia
- Cummins&Partners Sydney, Be The Bill for Go Gentle Australia
- M&C Saatchi Sydney, ATMs That Listen for CommBank
New Zealand’s finalists:
- Colenso BBDO, The Child Replacement Program for Pedigree (3)
- Colenso BBDO, Export Beer Bottle Sand for DB Breweries (2)
Full shortlist here: Direct Shortlist
Creative Data:
Australia has beaten the US’s 14 shortlisted entries in Creative Data. Australia has 17 of the 77 shortlisted.
Ogilvy Melbourne’s Smartplates for AAMI dominated Australia’s shortlisted entries with 6 of Australia’s shortlist positions.
Clemenger BBDO has 6 shortlisted entries also, but spread over three campaigns – 3 for Snickers Hungerithm, 2 for TAC’s Meet Graham and 1 for GE’s GEEKS GO FOR #CC9900.
France has 8 entries in the shortlist. The UK has 6, as does Brazil. Interestingly, 5 of Brazil’s shortlisted entries were for social good – 3 by Grey Brazil’s Colour of Corruption for Reclame Aqui, 1 for FCB Brazil’s Corruption Converter for Estadao and 1 for Instituo Rodrigo Mendes’ Powered by Respect.
Australia’s Finalists:
Ogilvy Melbourne, AAMI SmartPlates (6)
Leo Burnett Sydney, Pocket Patrol for Samsung Australia (2)
Clemenger BBDO Melbourne, Snickers Hungerithm (3)
Clemenger BBDO Melbourne, Meet Graham for TAC Victoria (2)
Leo Burnett Melbourne, Reword for Headspace, (2)
Clemenger BBDO Sydney, GEEKS GO FOR #CC9900 for GE
Ogilvy Sydney, Outthink Melanoma for IBM
View the full shortlist: Creative Data Shortlist
