Snickers Hungerithm and Meet Graham have put Clemenger BBDO Melbourne in the Cannes Lions Australian shortlist spotlight so far, but other Aussies are making themselves known – McCann Melbourne in Outdoor, Marcel Paris/Sydney in Cyber for The Extendables, Saatchi & Saatchi Sydney for Westpac Rescue Rashie, Leo Burnett Sydney’s Pocket Patrol for Samsung and CHE Proximity’s Hearing Test in Disguise.
The shortlists for Cyber, Outdoor, Promo & Activation, Print & Publishing and PR are out.
Cannes Cyber Lions
Australia has 21 shortlisted entries of 260 in Cannes Cyber Lions. That’s a brilliant effort for a little country. The UK has 16. Of course, the US has dominated the shortlist with 94.
Clemenger BBDO Melbourne leads the Australian contingent with 9 shortlisted entries. Snicklers Hungerithm with 5 has beaten Meet Graham for TAC Victoria with 4. Marcel Sydney/Paris has 3 for The Extendables for Four Seasons. condoms
Australia’s Finalists:
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- Clemenger BBDO Melbourne, Snickers, Hungerithm (5)
- Clemenger BBDO Melbourne, TAC Victoria, Meet Graham (4)
- Holler Sydney, Audi, Audi R8 Blink
- Host Sydney, Host Sydney, #redefinewomen
- McCann Sydney, The Hunger Project, A Table to End Hunger
- CHE Proximity, Cochlear, The Hearing Test In Disguise (2)
- The Woolshed Company, The Viral Experiment
- R/GA Sydney, Google, Through The Dark
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- Leo Burnett Sydney, Samsung Australia, Creators Wanted
- The Monkeys, Qantas, Out of Office Travelogue
- Marcel Sydney/Paris, Four Seasons Condoms, The Extendables (3)
Marcel & Four Seasons Condoms restore mums’ and dads’ sex lives
New Zealand’s finalists:
- DDB New Zealand, SKY TV, Silicon Valley URXXL (2)
DDB NZ’s “insultingly simple, yet ludicrously difficult” promotion makes HBO’s Silicon Valley soar
Full shortlist here: Cyber
Cannes Promo & Activation Lions
Australia has 18 shortlisted entries in Promo & Activation, beating the UK, which has 17. The US has dominated this shortlist too, with 94 of the 321 shortlist positions.
Clemenger BBDO Melbourne has topped Australia’s shortlisted entries again with 8 finalists, 4 for Snickers Hungerithm and 4 for Meet Graham for TAC Victoria.
Australia’s Finalists:
- Clemenger BBDO Melbourne, Snickers, Hungerithm (4)
- Clemenger BBDO Melbouurne, TAC Victoria, Meet Graham (4)
- Clemenger BBDO Sydney/Traffik Sydney, Hungry Jack’s, Brekk-E-Tag
- Saatchi & Saatchi Sydney, Westpac, Rescue Rashie (2)
- Marcel Sydney, Tiger Beer, Air-Ink
- McCann Melbourne, University of Melbourne, Made Possible By Melbourne
- Leo Burnett Sydney, Samsung Australia, Pocket Patrol (2)
- TBWA\Melbourne, ANZ, #HoldTight
- M&C Saatchi Sydney, CommBank, ATMs That Listen
- McCann Sydney, The Hunger Project, A Table to End Hunger
New Zealand’s Finalists:
- Colenso BBDO, DB Breweries, DB Export Beer Bottle Sand (3)
Colenso BBDO: A 2nd way for DB Export drinkers to protect the planet
- Colenso BBDO, Pedigree, The Child Replacement Programme (2)
- DDB NZ, SKY TV, Silicon Valley URXXL (2)
- DDB NZ, Rialto Channel, The Breast Cancer Screenings
- Clemenger BBDO | Touchcast, KiwiRail, The Conscious Crossing (2)
Full shortlist here: Promo & Activation
Outdoor Lions
Australia has 12 shortlisted entries in Outdoor, 5 of them from McCann Melbourne – 3 for Made by Possible by Melbourne for University of Melbourne and 2 for the YMCA’s Playnasium. New Zealand has 3.
Australia’s Finalists:
- McCann Melbourne, The University of Melbourne, Made Possible By Melbourne (3)
McCann: Melbourne CBD becomes an exhibition of tomorrow’s wonders by University of Melbourne
- McCann Melbourne, YMCA, Playnasium (2)
- BWM Dentsu, Chadstone Shopping Centre, The Tailor Made Store (2)
- BWM Dentsu, Dr Oetker Ristorante, Remote Ristorante
- Clemenger BBDO Melbourne, TAC, Meet Graham (2)
- Saatchi & Saatchi, Sydney, Westpac, Rescue Rashie
- Marcel Sydney, Tiger Beer, Air-Ink
New Zealand’s Finalists:
- Colenso BBDO, DB Breweries DB Export Beer Bottle Sand (2)
- Clemenger BBDO & Touchcast, KiwiRail The Conscious Crossing
Full shortlist here: Outdoor
Print & Publishing Lions
Oops, Australia has no shortlisted entries in Print & Publishing. New Zealand has 5 of the 397 shortlist positions – all by Colenso.
New Zealand’s Finalists:
- Colenso BBDO, Pedigree, Tub, Man & Book & Boat
- Colenso BBDO, Anchor, Inside-out & Blank Canvas
Full shortlist here: Print & Publishing
PR Lions
Australia has 16 finalists in the Cannes PR Lions shortlist. Clemenger BBDO Melbourne leads the pack with 5, 4 of them for Meet Graham for TAC Victoria, the other for Snickers Hungerithm.
Australia’s Finalists:
- TBWA\Melbourne / Eleven PR, ANZ, #HoldTight (2)
- Clemenger BBDO Melbourne, TAC, Meet Graham (4)
- Clemenger BBDO Melbourne, Snickers, Hungerithm
- Saatchi & Saatchi Sydney / Map and Page Sydney, Westpac, Rescue Rashie
- M&C Saatchi Sydney, Keep Sydney Open, Lockout Law Memorials
- WiTH Collective / Thrive, Optus for SMB, Olympics for Small Business
- Ogilvy Melbourne / Ogilvy PR, AAMI, AAMI SmartPlates
- BWM Dentsu, BabyLove Nappies, Premmie Proud
- VML Sydney, McDonald’s Australia, Snaplications
- Clemenger BBDO Sydney, Mars Food Australia, Dolmio Pepper Hacker
- Havas Sydney / Red Agency, The Steve Waugh Foundation, The Riderless Bike
New Zealand’s Finalists:
- Chemistry Interaction Auckland, Soverign Insurance, How old are you really?
- FCB NZ, Testicular Cancer NZ, Go Balls Out
- DDB NZ / Mango Auckland, Rialto Channel, The Breast Cancer Screenings (2)
- PHD Auckland/Colenso BBDO Auckland, DB Breweries, Beer Bottle Sand
Full shortlist here: PR
