Design:
Of the 278 shortlisted entries in Design, Australia has 13. Clemenger BBDO Melbourne’s Meet Graham for TAC Victoria and Leo Burnett Melbourne’s Reword for Headspace are neck and neck with 3 finalists each.
TBWA\Chiat\Day’s refresh of TBWA is one of two finalists in Rebrand/Refresh of an Existing Brand: Corporate.
Havas New York’s Post-it Wars is shortlisted in Self-Promotion.
Australia’s Finalists:
- Y&R Brisbane, SafelyBackpacks for Australian Road Safety Foundation
- Saatchi & Saatchi Sydney, Rescue Rashie for Westpac
- Clemenger BBDO Melbourne, Meet Graham for TAC Victoria (3)
- Leo Burnett Melbourne, Reword for Headspace (3)
- Ogilvy Sydney, Outthink Melanoma for IBM
- Y&R Sydney, Wonderland by Myer
- Marcel Sydney, Tiger Trading Co. for Tiger Beer
Marcel Sydney & Tiger Beer change “made in Asia” from cheap to trending
- McCann Melbourne, Made Possible By Melbourne for University of Melbourne
- McCann Melbourne, YMCA Playnasium
Full shortlist here: Design Shortlist (1)
Entertainment:
There are 191 shortlisted entries in Entertainment. Australia has 6.
Online Fiction Under 15 Minutes features this year’s awards favourites as well as a few new surprises:
- BBDO New York’s Evan for Sandy Hook Promise
- Smuggler London & Y&R London’s Mrs. Claus for Marks & Spencer
Oops. RKCR / Y&R’s M&S Christmas ad steals John Lewis’ limelight
- Hungry Man Los Angeles’ Ryan Reynolds Gets Roasted by his Twin Brother for GQ
- The Martin Agency’s World’s Biggest Asshole for Donate Life.
- Creative Artists Agency Los Angeles’ A Love Story for Chipotle
- Burberry London’s The Tale of Thomas Burberry
Burberry’s 2016 Christmas ad is full of glistening stars again
- Havas Taiwan’s Volvo Alice’s Wedding
- Tohokushinsha Film Corporation and Hakuhodo Japan’s Gravity Cat for Sony
- Bardzo. Warsaw’s English for Beginners for Allegro
- MJZ Los Angeles & Black Frame New York’s My Mutant Brain for Kenzo
- MJZ Los Angeles and Leo Burnett Chicago’s Ostrich for Samsung
Australia’s Finalists:
- CHE Proximity, The Hearing Test in Disguise for Cochlear with Noise International & Revolver/Will O’Rourke
- The Monkeys, Out of Office Travelogue for Qantas
- Leo Burnett Melbourne, Reword for Headspace with Studio Pancho & Starcom Melbourne (2)
- McCann Melbourne, YMCA Playnasium with Treehouse Studios
- VML Sydney, Instabilia for NRL
New Zealand’s Finalist:
- DDB New Zealand, The Breast Cancer Screenings for Rialto Channel with Mango Auckland & Ascendant DX.
Full shortlist here: Entertainment Shortlist
There are 75 entries in the Entertainment for Music shortlist, of which 6 are Australian and 28 American.
In Production Of Exclusive Artist Content In Partnership With A Brand, there are six:
- R/GA New York’s Can’t Stop for Samsung
- R/GA Sydney’s Through the Dark for Google
- Universal Music Group & Brands UK’s Summer Wonderland for Air New Zealand
- VML Johannesburg’s One Source: Campaign for Absolut
- Isobar Brazil’s Unforgettable Songs for Mares Films
- Johannes Leonardo New York’s Original is Never Finished for Adidas
- Dieste Dallas’ Put it Down for Chevrolet
DDB & Tribal Worldwide Amsterdam’s Get the Flow for Vodafone
Host Sydney leads the Australian collection pack with four finalists.
Australia’s Finalists:
Host Sydney, Air NZ, Summer Wonderland, Universal Music Group & Brands, Jungle (4)
R/GA Sydney, Google, Through The Dark, Exit Films Sydney, XYZ Studios Melbourne, Essence Digital Sydney, Poem Group Sydney (2)
Full shortlist here: Entertainment Lions for Music Shortlist
Product Design:
Australia has 3 of the 60 shortlisted entries in Product Design, led by Marcel Sydney’s Air-Ink with two.
Australia’s Finalists:
- Marcel Sydney, Air-Ink forTiger Beer
- Clemenger BBDO Melbourne, Until We All Belong for Airbnb
Full shortlist here: Product Design Shortlist
