Cannes first shortlists have been announced: Here are Outdoor, Health & Wellness & Pharma (plus a republish of Innovation, Titanium and Glass: The Lion for Change)
Outdoor
David looks to be the front runner in the Cannes Lions shortlist for Outdoor, with shortlists for IKEA Second Best, High Chair, Best Cot & Best Stool x 2; Burger King Breakfast; and AB InBev, Dock & Kitchen.
Heinz is the top brand, thanks to Rethink with shortlists for Ketchup Fraud, Kitchen, QSR and Diner by Rethink x 2; and Heinz A.I. Ketchup, Space & Synthwave.
Other major players include:
- McDonald’s Delivery, Kids, Office, Late Night & Moving by DDB Colombia x 2
- Michelob Ultra Runner 1, 3 & 4, by AB InBev
- Renault Forever Kids, Twingo, R5Turbo & R12 Gordini, by Publicis Conseil
- Lacoste Bucket Hat, Pink Polo, Socks and Sandals & Tennis Court, by BETC
- OOH-1, OOH-2 & OOH-3 for University Zumbi Dos Palmares by Grey
- Ballots Against Bullets Survivors, Marco Rubio, Ron Desantis, Brian Kemp by Alma DDB
- Adam&ewveDDB, Nothing Fills a Hole like Pot Noodle, Pot Hole, PostBox & Snooker
- Volvo Charging Stations, Charging Porsche, Charging BMW & Charging Mercedes (Audi) by Grey Sao Paulo
- Welti-Furrer Fine Art Transport, Magritte, Vermeer & Van Gogh by Ruf Lanz Zurich
- Vision du Monde call for donations, The Unshowable – War, The Unshowable – Wedding & The Unshowable -Hunger, by Steve Paris
- Change The Ref, Rookie, Grunt & Jarheads by Energy BBDO
- WWF Germany, Van Gogh, Monet & Gaugin by Leo Burnett Frankfurt
View shortlisted entries here.
Health & Wellness
It’s no surprise that Dove’s The Cost of Beauty by Ogilvy London & Ogilvy Toronto is featured. Ogilvy London also has sic shortlist for Relate – Onions, Courgette, Aubergine, Avocado, Plum & Arthichoke. adam&eveDDB is also a major contender with The Last Photo for ITV x CALM and The Bridge for Paws NY by Klick Health.
Australia’s finalists:
- TBWA\Australia, Classify Consent for Consent Labs
- Clemenger BBDO, I’m Neale Daniher for FightMND
View shortlisted entries here.
Pharma
Area 23 is the front runner here with shortlists that include The Outside Experiment x 4 and Toxic Portraits for Horizon Therapeutics Gout Disease Awareness by Area 23 & Mind’s Eye x 2 for MND Association, Deepal, Amylyx Pharmaceuticals.
View shortlisted entries here.
The shortlists for Innovation, Glass: The Lion for Change & Titanium were announced earlier.
