Gut Buenos Aires is this year’s Agency of the Year, a first for Argentina. It is also Agency of the Year – Engagement, Agency of the Year – Experience, Independent Agency OTY – Engagement & Independent Agency OTY – Experience. Gut is Independent Network of the Year for the second year in a row.
Howatson + Company Australia is Independent Agency of the Year – Good, with 7 Silver Lions and 3 Bronze Lions across Maurice Blackburn Exhibit A-i and 10:PM Bed-verts.
Special New Zealand is Independent Agency of the Year – Strategy, with the Health & Wellness Grand Prix, 2 Gold Lions, 1 Silver Lion and 1 Bronze Lion for The Last Performance for Partners Life.
Apple has won its first Creative Brand of the Year award. Rival, Burger King, has won it for the last three years.
This year’s Palme D’Or winners are Somesuch, USA, SMUGGLER, United Kingdom, Biscuit Filmworks, USA, Spoon, Japan & Rebolucion, Mexico
The Special Awards are:
Creative Company of the Year:
Omnicom
WPP
Interpublic Group
Network of the Year:
DDB Worldwide
Ogilvy
BBDO Worldwide
Independent Network of the Year:
GUT
Wieden+Kennedy
Rethink
Agency of the Year:
GUT, Buenos Aires, Argentina
Publicis Conseil, Paris, France
adam&eveDDB, London, United Kingdom
Independent Agency of the Year:
GUT, Buenos Aires, Argentina
Rethink, Toronto, Canada
Wieden+Kennedy, Portland, USA
Palme d’Or:
Somesuch, USA
SMUGGLER, United Kingdom
Biscuit Filmworks, USA
Spoon., Japan
Rebolucion, Mexico
Creative Brand of the Year:
Apple
Dove
Heineken
Agency of the Year by Track:
Agency of the Year – Classic:
adam&eveDDB, London, United Kingdom
Agency of the Year – Craft:
Dentsu Inc., Tokyo, Japan
Agency of the Year – Engagement:
GUT, Buenos Aires, Argentina
Agency of the Year – Entertainment:
Wieden+Kennedy, Portland, USA
Agency of the Year – Experience:
GUT, Buenos Aires, Argentina
Agency of the Year – Good:
McCann Poland, Warsaw, Poland
Agency of the Year – Strategy:
Ogilvy, Mumbai, India
Independent Agency of the Year by track
Independent Agency of the Year – Classic:
Rethink, Toronto, Canada
Independent Agency of the Year – Craft:
pgLang, Los Angeles, USA
Independent Agency of the Year – Engagement:
GUT, Buenos Aires, Argentina
Independent Agency of the Year – Entertainment:
Wieden+Kennedy, Portland, USA
Independent Agency of the Year – Experience:
GUT, Buenos Aires, Argentina
Independent Agency of the Year – Good:
Howatson+Company, Sydney, Australia
Independent Agency of the Year – Strategy:
Special, Auckland, New Zealand
- Anheuser-Busch InBev is Creative Marketer of the Year
- Susan Hoffman, chief creative officer of Wieden+Kennedy has been awarded the Lion of St. Mark
- Patagonia founder, Yvon Chouinard, has been awarded the Cannes Lionheart
- Spike Lee has receieved the inaugural Creative Maker of the Year Award.
