There were 80 entries in Creative Effectiveness and 12 shortlisted. Australia had a better than average chance of the top prize with 4 shortlist positions. And we won the Grand Prix.

The Creative Effectiveness jury awarded 1 Grand Prix and 6 Creative Effectiveness Lions. McCann Melbourne took the Grand Prix for Guilt Trips for V/Line.

In Promo & Activation category, there were 3241 entries and 300 shortlisted. 94 won awards: 20 gold, 29 silver and 44 bronze trophies were awarded

adam&eveDDB won the Grand Prix for Harvey Nichols, Sorry I Spent it on Myself. 20 gold, 29 silver and 44 bronze trophies were given across the category.

In Direct, from 2677 entries and 256 shortlisted, 74 trophies were given: 18 gold, 17 silver and 39 bronze. OgilvyOne London won the Grand Prix for British Airways, Magic of Flying.

In PR, there were 1850 entries and 181 were shortlisted. 70 trophies were handed out: 13 gold, 24 silver and 33 bronze. Th Creative Artists Agency, Los Angeles and Edelman New York won the Grand Prix jointly for Chipotle Mexican Grill, The Scarecrow.

PR was the hot category at Cannes this year. It had a 43% increase in entries compared to 2013. In addition, 37% of all Cannes entries were submitted by a PR agency.

To distract nervous delegates from imminent results announcements, the day’s seminars were:

Sarah Jessica Parker and Cosmopolitan’s editor-in-chief, Joanna Coles discussed the issues women face in balancing work, love, relationships, sex, children, money and power.

Chuck Porter, chairman of Crispin Porter + Bogusky and chief strategist at MDC Partners, provided a creative reality check and gave a brief message on behalf of the seven billion people who not at Cannes Lions.

Futurebrand’s Christopher Nurko introduced pilot’s André Borschberg and Bertrand Piccard to discuss Solar Impulse – the first ever solar-powered plane capable of flying day and night with unlimited endurance.