BBR Saatchi & Saatchi created a smart little brain teaser (print ad) that doubles as a mnemonic to remind drinkers that if they are planning to drink they should take car out of the equation.
Here’s a startling fact for the rest of the world: Road accidents in Israel are responsible for more deaths per year than any wars or terror attacks?
So Carlsberg was preparing for the recent silly season with a sense of responsibility about drink driving in its kit. The beer brand called its agency…
…and BBR Saatchi & Saatchi’s creatives quickly noticed a fortunate coincidence in the beer brand’s name.
So this this is how BBR reminded Israel that if they are planning to drink, they should take the car out of the equation.
Creative credits:
Advertising agency: BBR Saatchi & Saatchi
Creative directors: Nadav Pressman & Eran Nir
Art director: Niv Herzberg
Copywriter: Tal Hischberg
