Taking risks. Yep, you can do that in a spec ad. Daniel Titz and Dorian Lebherz took a risk in 2015 - and again in 2016. Those risks made them …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
Standout
Howatson+Company: Buy the beers Matilda Bay rejected
March 10, 2022
Howatson+Company has created a brilliant way to promote Matilda Bay Original Ale. The partners have canned and released the 27 near-perfect brews they rejected on the way to making “perfection”. https://www.youtube.com/watch?v=VvAtcBO5UGs “We’ve …
Human connection came to the fore when we were all suddenly deprived of it. Something people generally took for granted became something people craved, talked about and reminisced about. Melbourne …
Ryan Reynolds is not only a masterful ad creator, he is also a masterful advertising strategist, picking perfect pieces of popular culture and brand assets to attach to his own …
Should’ve gone to Specsavers has turned 20. The line is now part of popular culture in the UK, Australia and New Zealand. It crops up in the media; it abounds …
Kyiv agency, Banda, has just made probably the most important commercial it has, or will ever, make. The 60-second spot is asking for international support. Over a montage of stills and …
Must Create #5: Leo Burnett AD, Cristina Muffatti – bringing two things together can make something wonderful
February 28, 2022
For Leo Burnett Melbourne art director, Cristina Muffatti, making collages is a meditative process.“I always feel a lot lighter and happier after having spent some time making art,” she stated. …
VCCP: Amnesty International UK presents the globally successful People Smugglers Ltd
February 28, 2022
Amnesty International UK’s People Smuggling Ltd commercial looks and sounds like a legitimate business advert promoting the company’s work, its advantages and the assurance that it will continue to grow. …
Flint has had a year filled with work and is now looking to grow its roster. One talent chosen is director and photographer, Michele Aboud. “We had been looking for an …
303 MullenLowe: St John WA lures GPs with beauty & humour
February 25, 2022
You don’t expect St John WA to have a sense of humour but smiling at the little misadventures the organisation deals with makes this GP recruitment campaign, The State of …
VMLY&R & Greenpeace: Grand Theft Auto, the climate change version
February 25, 2022
Greenpeace Brazil has gone into Grand Theft Auto to reach the gaming audience in their world. In the campaign by VMLY&R, the partners have used the predictions of real-world experts …
Ennis Ćehić’s Sadvertising: Behind the book about a mad, mad, mad world
February 22, 2022
Ennis Ćehić had been a creative director at R/GA and creative lead of content strategy at CHE Proximity in Australia when he left the madness of agency life for freelancing. …