Who's doing what in the world of commercial creativity.
Long copy print ads have not been considered useful for many years. This long-copy print ad by Wunderman Thompson Spain for Heinz shows why they should be. The full-page ad in …
I Wish I'd Done That contributions are always personal. This one is especially interesting because it is personal, not only because Peppercorn is in awe of the idea as …
CGU Insurance and its creative agency, Thinkerbell, have created a short film that tackles the tall poppy syndrome, Australia’s negative cultural phenomenon of cutting down successful people, businesses, and entrepreneurs. The …
Liquid Death is determined to reshape how we drink: https://www.youtube.com/watch?v=qQwt4rzmVxY In the brand’s new commercial, primary school-age kids party hard while binge drinking from cans. The host’s mum too. And she is …
Olivier Lescot’s short film, The Rift, is as intriguing in its style as it is in its story. It’s a personal project, funded by production company, Eddy, to show off …
In France, nearly half of co-owners say they are unhappy with their building management. Bellman was introduced to change that. It uses digital technology for improved control of renovations, budgeting …
Road safety commercials tend to rely on shocking road accident footage. There is none in New Zealand’s new road safety new commercial by FCB New Zealand and director, Steve Ayson. …
If you’re early in your creative career then this will come as a shock. You might need to sit down before you read any further. Ready? Your career will peak. I know, …
A most intriguing ad that holds your attention in its grasp to the very end. It’s simply the story of pizza delivery but where that pizza needs to get to …
If you’re terrified of spiders, steel yourself – and be surprised. Sam, the spider in this commercial has fallen in love with a Samsung phone and you will feel his …
Last year, Playtime’s James Chappell had the exhilaration of being hand-picked by Channel 7 creative director, Graham Donald, to direct the promo for The Voice on the strength of two …
My daughter rides a motorbike. Like so many people her age, she rides it wearing whatever she put on that day. Clemenger BBDO Melbourne’s new motorcycle safety commercial for The …