Who's doing what in the world of commercial creativity.
A bloke with a guitar - and his mate. A feel-good Aussie song – plus riding a whale and standing on an Antarctic ice flow. It’s the most un-bank-y ad. …
There is music that stays deep beneath its story. And music that stories ride on. Often that is music for our most primal emotion, fear. Marsman’s job is to make …
Target returns to TV. AJF Partnership has created the retailer’s first brand campaign in Australia in seven years. And it very decisively and very amusingly establishes Target as the go-to …
It's 7pm, you’ve just shed all your work-day worries and you can’t wait to wind down and relax for the evening. The phone rings. It’s someone wanting to let you …
In 2018, Danny Cohen’s flair for making distinctive content attracted Exit’s attention. His sixth music video for singer-songwriter, Courtney Barnett, had become Vimeo staff pick in just four days. He had …
Data isn't always used to make great ads. Or even make great connections. But in 2016, as Jon Austin, executive creative director of Host/Havas, points out, Spotify showed how great …
It may well be. Amazon has a knack of taking engaging celebrity humour to the Super Bowl. And this year? Well, everyone loves seeing a celebrity caught in humbling “everyday …
There are dozens of online brokerage platforms, the result of a new investment trend. How do you make yours stand out? This is how: https://youtu.be/wkZ98zfYl08 Bear Meets Eagle On Fire has created a …
There’s a gripping new podcast series called Crime Interrupted. It takes listeners deep behind the scenes of some of Australia’s most involved investigations and has everything it needs to be …
There are many boys’ clubs in world, but none stronger than Australian politics. If you don’t think that has to change you must have slept through 2021. Women for Election, …
Ah, the metaverse. The place where brands are clamouring to be seen because young people love to hang out in it. Leo Burnett and First Choice have a sense of humour …
I might have to adjust my cynical attitude towards fashion advertising. Its fascination with absurdly obscure films seems to be waning. Production studio, Noir, and creative sound and vision studio, …