Many advertising agencies, no matter what they call themselves or how they position themselves within the industry that makes brands appeal to the people they depend on, are finding this current period of change a …
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Who's doing what in the world of commercial creativity.
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Leo Australia & Red Rooster: Inside the sexy e-story of how Hot Honey Crunch rethought fast food advertising
August 27, 2025
Red Rooster and Leo Australia have written a hot honey story. Steamy, if your mind leans into innuendo. The AI-powered e-storybook is called The Birds & The Bees: The Unofficial Story of How Hot Honey …
Talks with MAD STARS stars, Sangsoo Chong, MAD STARS vice chairman & CCO: “Oppose what already exists.”
August 27, 2025
Sangsoo Chong is an advertising creative consultant with 38 years of experience, much of it at Ogilvy in Korea, where he was executive creative director and vice president for twelve years; professor emeritus of advertising …
In the wash. Underfoot. Dropped…phones suffer awful untimely deaths. MobileMuster recycles them. Australians are not great as using its services. So Enigma has created a series of eye-catching installations to make sure that phones have …
The Martin Agency & Aspercreme: Spinal Tap reveals the riders that keep them going (60 years on)
August 23, 2025
Rock bands are known for the weird and occasionally wonderful things in their tour riders. The Martin Agency has turned that into an absolutely hilarious campaign for topical pain reliever, Aspercreme… … and injected new life …
What can’t food fix? It’s an interesting question posed by Wieden+Kennedy Mexico for Uber Eats. And when it’s housed in disaster scenarios - a car dangling off the edge of a cliff a boat sinking in …
Thinkerbell: The business of keeping things interesting
August 21, 2025
In the last three months Thinkerbell has put out a fire using sound. Dared people to open a suitcase by telling them not to. Had a decathlete run the City to Surf marathon in electric-powered …
Australia is famous for its deadly predators - sharks, blue-ringed octopuses, funnel web spiders…and the stingray that killed Steve Irwin. In fact, Australia’s deadliest predator is none of these and in a striking collision of behavioural …
Teens have dreams that stay with them forever – even if growing up means growing into something else. Bags and accessories brand, Very Bradley, and agency, Callen, have captured the joy of the teenage dreamer …
Banks want to be seen as allies for their customers’ needs. Frost Bank’s Unexpectedly True Stories outshines them all. The campaign by agency, McGarrah Jessee, is a series of real stories told with a sprinkle of …
Steve Madden turns eavesdropping into a smart shoe campaign
August 19, 2025
Forget what you’ve thought (unkindly) about fashion advertising. Steve Madden’s Fall 2025 campaign is creatively clever. It’s a four-part series of witty vignettes inspired by indie cinema in which shoes are the main character. The fun …
It has been nearly fifty years since Cadbury Bournville was last on TV in 1976, but a new campaign by VCCP and Girl&Bear is bringing the dark chocolate brand into the chocolate foreground again - …