Using the pulling power of celebrities is certainly not a unique idea in delivery service advertising, but US independent agency, Courage, has filled its celebrity campaign for Skip with a …
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Who's doing what in the world of commercial creativity.
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Standout
A real estate company providing a life-saving service? Unthinkable, perhaps. Pop5’s creative brilliance smashed that stereotype, turning unused housing plots into farming land for landless farmers, making Shopnodhora a Bangladeshi …
Picnic Studio & insurer, BREACHB!!NNY: Breachbunny takes Gen Z on a cyberpunk disaster ride of breaches
October 10, 2025
BREACHB!!NNY is not your typical insurance commercial. It explodes into a cyberpunk action ride - fast, bold, loud, and unapologetically colourful. Blending anime-inspired 2D, motion graphics, and multiple visual styles, …
Behind the Work that won: MAD STARS Grand Prix winner, KitKat Break Bar, by VML Philippines
October 9, 2025
A genius idea that came from a very sharp insight as well as the brand’s monumental flair for witty tactical campaigns. VML Philippines and KitKat solved a challenge faced by …
OUTSIDE IN & Lyka: A poo-y horror story
October 9, 2025
Fresh dog food brand presents a horror story, The Brutal Pick-Up, about messy dog poos. Because messy dog poos are a horror for owners. Because horror is a cultural trend. …
Justin Drape interview: The birth, why, joys & challenges of the practice called CREATIVITY & COMMERCE
October 8, 2025
Justin Drape, relentless creative mind, former co-founder of The Monkeys and co-founder of Exceptional Alien, has launched a new venture CREATIVITY & COMMERCE, a global practice dedicated to unlocking the commercial …
How strong is Selleys Liquid Nails? You wouldn’t believe it unless you saw it, so Howatson+Company showed Australia, with a fiendish [read:brilliant] stunt. The agency stuck “objects of desire” – …
Princess & MLC: Stop thinking about tomorrow
October 7, 2025
Superannuation advertising is stuck in the future, all about aspirational dreams of what life will be then with standard footage of retirees. MLC wants Australians to realise that their futures …
In 2023, Visit Sweden proposed a “division of labour” for Sweden and Switzerland to avoid a common confusion – made even by global leaders and the New York Stock Exchange. In …
Mischief & JCPenney: The film Ashley Graham will never make
October 2, 2025
Last weekend, model Ashley Graham dropped a movie trailer to her 21m followers teasing a film called Omitted starring her has the lead role coming this US Autumn. View this post …
GAME Creative & Midkey: Quest no more for the solution to life’s big money pressures
October 2, 2025
A cinematic medieval knight story is not what you expect from a financial services brand. The campaign, The Quest, by Sydney creative advisory, GAME, is as different as the services …
DDB Sydney & DoorDash: Meet Australia’s newest (adorable) ones to follow
September 30, 2025
Adorable is not a word you’d think would describe a delivery bag. But creative brilliance is about making unexpected things happen. DDB Sydney has used that power to create a …