Who's doing what in the world of commercial creativity.
Music videos are often where directors get to play with their craft and go wild with their ideas. This one, directed by Léa Esmaili for Ashnikko’s latest single, Trinkets, is nonetheless eye-catching madness within the …
Times Square is full of razzle-dazzle advertising by big brands. It’s a place where brands shout louder with loads of money and the latest tech. AI assistant start-up, Cluely, is shouting louder without either. Among the …
Kim Ragan’s career is the stuff creative dreams are made of. She has staged an aerial dogfight, blown things up in the Mojave Desert, invented a sport, created the dog version of Snapchat and crafted …
What do you reaaally want to do if you’re told not to do something? Thinkerbell Aotearoa’s smarts for human psychology knew. The agency installed a bright orange suitcase in a bright orange Jetstar luggage carousel …
The wonderfully wild world of Telstra advertising has opened a new playground. This time, Bear Meets Eagle on Fire has dreamed up a thwarted cyber-crime emperor to highlight the telco’s security systems. Aussies are losing …
Herbert Hernandez is the co-founder of GIGIL, a creative agency that has built up a fierce creative reputation worldwide. In just seven years, it has been named Philippines Independent Agency of the Year and Philippines …
What would you try to land on if you fell out of an airplane? The Original Tamale Co.’s answer, housed in a partly A.I. generated video, has gone viral. It’s a mad idea with insanely …
E-cigarettes small and taste like lollies, and now they are being packaged in toy-inspired designs. This makes them insidiously attractive to young Thais. They are anything but innocent fun. Grey Thailand has taken over from BBDO …
Think incel culture and Andrew Tate are responsible for the rise of toxic masculinity? They might be small players compared to microplastic pollution. In a fiendishly clever twist on one of this generation’s great concerns, …
“#MadeInItaly, MTV-bred, and Asia-adopted, Livio is a metal rooster powered by pizza, music videos, and café sữa đá.” Livio Grossi is also a creative with a passion for craft, who says he leads a team …
Yoshitaka Kitagawa’s entry into Hakuhodo’s creative department is unconventional. He joined the agency in 2002 in the finance department, managing global investment and financing operations and fund management. He specialises in creative solutions to social …
No producer will argue that doing business (well) as an advertising production company has become a steep uphill slope. Tinygiants has found an oversized fuel source. Neil Champagne, head of development, explains (and explores) it: While …