Who's doing what in the world of commercial creativity.
New Zealand agency, Motion Sickness, has launched a new campaign-come-economic experiment-come-museum on Auckland's famous strip of designer fashion and vintage stores, art and nightlife. For two weeks of Karangahape Returns, paper receipts from purchases around the …
When you're hungry and you want the food you love to come to you, the hero in your head is closer to home than Christina Aguilera or Katy Perry. They've done a great job of …
The innocence of a child’s understanding is precious. And it makes adult hearts melt. Make-A-Wish Canada and 95% of Canadian doctors know that it’s also medicinal. 95% of medical practitioners surveyed believe wishes improve health outcomes. …
In a world where most “expert” plant advice is made up by someone with one houseplant and a ring light, seaweed plant tonic brand, Seasol, is sharing gardening tips worth paying attention to. …and through the …
A series of social-first films recently released features a Dodge-driving dad sharing parenting advice with a twist. His wisdom isn't soft or sentimental. It’s gritty, mechanical, and hands-on. The films are by Publicis Middle East …
Beauty advertising is full of emotive promises and evocative language. The self-worth/self-esteem message is accessorised with dramatic experiments, showy visuals and rousing words. L’Oréal’s latest commercial and drive to win fans is nothing like that. The …
Rush, rush, rush, rush. It’s the way of the world. And it's not safe. Not safe for your money. BNZ wants Kiwis to know that scammers depend on it. So Colenso BBDO presents them with 30 …
Into an ocean of “help them” sameness in donation campaigns comes a strikingly new idea – Change the world. Start with a child. It taps into a need that’s not a thousand miles away in …
In 2021, two of Japan’s top music producers - Erik Reiff, who had just left his job at audioforce, and Seiya Matsumiya, co-founder of Black Cat White Cat Music with his sister, realised they would …
Jamie Cordwell arrived at Edelman in 2021 with a load of creative agency experience in his backpack. He’d held creative roles at Ogilvy & Mather, 18 feet & rising and Cossette, and worked on global …
A milestone for Photoplay’s expanding long-form division, and glowing praise for the talent of director, Stef Smith, It’s Fine, I’m Fine has been released on Netflix. Created and directed by Stef Smith, the series has already gained …
From a fast-rising career in Argentina to a brilliant career at the top in Dubai. From working in some of the most prominent network agencies in the world to helping successfully launch a rising indie. …