Who's doing what in the world of commercial creativity.
This has to be one of those “I wish I’d thought of that” campaign ideas. Fondation Digestive and LG2 have put a QR code on toilet paper that redirect people to the Clic Santé platform …
Baby and kids’ fashion advertising has moved outside the boundaries of tradition at last. Leo Burnett Dubai and Tinygiant director, Trevor McMahan, have created a series of little boss stories for Babyshop, the kid’s fashion …
This Super Rugby trans-Tasman season, KFC is taking fan loyalty to new heights – literally. The fast food chain has launched Zing Air, KFC’s first private airline service, set to deliver lucky fans from around New …
Valentine’s Day gifts don’t always go right. The giver always means well, but… Leo Burnett UK and Morrisons have turned real customer’s Valentine’s Day boo-boos into songs. Because, against all evidence, Valentine’s Day advertising doesn’t have to …
Artisanal chocolate is not a rarity. An explosion of brands prefaced by an explosion of interest some years back has made it common. It is even found in supermarkets. How do you make the world …
Super Bowl LIX advertising has reached record breaking heights costing up to $8 million for just 30 seconds of viewer’s attention this year. But when less than 16% of ads are recalled and correctly attributed. How …
In September last year, Uncommon Creative Studio, reimagined what insurance advertising can do for specialist insurer, Hiscox. The OOH campaign, Most Disastrous Campaign Ever, was made up of advertising blunders that illustrate the very mistakes …
I heard a quip this week that made me spit out my tea, “Planners are like planters. They just sit there for weeks then talk shit.” Funny, right? But it also got me thinking. Most …
Coopers is a unique beer maker, a brewery born from a cobbler, turned stonemason, turned brewer. Coopers Brewery has never been known to follow the rules. In a very crowded market, in a culture that …
Gordon Ramsay has made his distaste for veganism apparent in the past. Agency, Pablo, and Flora seem to have helped him to have a change of heart. Sitting on top of a cow called Susan, …
It’s 2am and you have a KFC craving. No problem. KFC is always open - 24/7. So it has removed the doors from its restaurants because why would you need doors if you’re never closed. The …
There have been many campaigns around gender-based violence. There has become a sameness to the stories. But Bensimon Byrne’s will surprise and shock you with both its new perspective on the problem and how that …