The creative industry consumes trend and insight reports hungrily. Are they all valuable? How? And how do you use the ones that are? Paul Drake, Foundation Director at D&AD, came …
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Who's doing what in the world of commercial creativity.
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Joao Flores is passionate about making technology, data and content work together to bring a positive impact on culture with creativity at the heart. It’s also his job as regional …
INSIDE ADVERTISING AT ADFEST: Deborah Abraham, Director of PR & Communications at Forsman & Bodenfors
March 22, 2025
“Too often we underestimate the savviness of our audience” Deborah has been Director of PR & Communications at Forsman & Bodenfors since 2021, running PR strategy for both the agency and …
Uncommon: Quaker Oats gets ugly
March 22, 2025
Quaker Oats is reveling in its ugliness. And it’s all because Uncommon has coaxed, or sold the idea to Quaker of bravely going where other cereals would not dare to …
Photoplay’s Michael Gupta has given for Australian band, Winter Swim, a beautiful glimpse of relationship in his music video for new release, Exchange. Gupta chose 35mm film to give the video …
Apple is Cannes Lions Marketer of the Year
March 21, 2025
Apple is Cannes Lions 2025 Marketer of the Year, the second time it has received the award that applauds “a marketer that has amassed a body of iconic, Lion-winning work …
INSIDE ADVERTISING AT ADFEST: Wuthisak Anarnkaporn, director and founder of FACTORY 01
March 21, 2025
“Tools are just tools; creativity and the audience are what truly matter.” Wuthisak Anarnkaporn or "Un" as he is known by, is an inventive director led by an offbeat comic genius …
by Emir Shafri, Chief Creative Officer, Publicis Groupe Malaysia, at ADFEST We all know content is king, but the kingdom has gotten faster and more furious. In a stat that’s probably …
“The challenge - and the thrill - lies in staying relevant on social at the speed of culture.” Woei Hern Chan joined VaynerMedia as APAC Head of creative two years ago, …
by Emir Shafri, CCO, Publicis Groupe Malaysia Great creative collisions aren’t just about smashing things together. They need friction: divergent perspectives, clashing disciplines, and a touch of bold, controlled chaos. But …
INSIDE ADVERTISING AT ADFEST: Kim Wildenburg, founder & executive producer, Sedona Productions
March 20, 2025
“Without the need to ‘feed the machine’, we enjoy the creative freedom to produce work that has a unique voice.” A thoughtful leader, Kim has crafted her boutique production company according …
INSIDE ADVERTISING AT ADFEST: Unmisha Bhatt, co-founder and chief strategy officer, Tonic Worldwide
March 20, 2025
“The biggest mistake brands make in social is treating it as a broadcast medium.” Unmisha Bhatt and her partner have grown the company they founded twelve-and-a-half years go into a global …